Mumbai: Being Human Clothing has recently launched its latest campaign, ‘Do It in Denim’, which aims to redefine sustainable fashion. This innovative initiative highlights the brand’s commitment to eco-friendly practices by featuring denim made from recycled cotton and polyester, providing a conscious choice for fashion-forward consumers.
The ‘Do It in Denim’ collection is a testament to the brand’s ongoing efforts to minimize environmental impact. By showcasing denim pieces crafted with a blend of recycled materials, Being Human Clothing not only reduces its reliance on virgin materials but also significantly cuts down on waste. This approach reflects the brand’s dedication to creating clothing that is both trendy and kind to the planet.
Vivek Sandhawar, COO at Being Human Clothing, emphasized the brand’s ethos, stating, “At Being Human Clothing, we believe that fashion can be both stylish and sustainable. Our ‘Do It in Denim’ campaign embodies our commitment to creating clothing that is not only trendy but also environmentally conscious. By utilizing recycled materials, we are taking meaningful steps towards a more sustainable future, all while maintaining quality and comfort.”
The ‘Do It in Denim’ collection offers a variety of fits to cater to diverse styles and preferences, ensuring there is something for everyone. For men, the collection includes options such as the Helium Skinny Fit for a sleek, tailored look, the Neon & Argon Slim Fit for versatility and movement, the Krypton Straight Fit for a timeless yet polished vibe, the Beryllium Bootcut Fit for retro charm with a modern twist, and the Radon & Organesson Relaxed Anti Fit & Joggers for comfort meets street-savvy style.
For women, the ‘Do It in Denim’ collection features the Caesium Skinny Fit for a figure-hugging and stylish look, the Rubidium Straight Fit for a blend of classic appeal and casual ease, the Radium Bootcut Fit for retro silhouettes with contemporary flair, and the Scandium & Strontium Cargo and Wide Leg Fit for effortless style for the comfort-seeking woman.
The ‘Do It in Denim’ campaign encourages everyone to make conscious choices without sacrificing style. Whether for casual outings or formal events, this denim collection supports the brand’s mission of conscious fashion, allowing customers to express their individuality while contributing to a sustainable future.
Overall, Being Human Clothing’s ‘Do It in Denim’ campaign is a step in the right direction towards promoting sustainable fashion and encouraging consumers to make environmentally conscious choices without compromising on style.