Roblox has become one of the most popular gaming platforms in the world, boasting a staggering 250 million monthly active users and up to 80 million daily users as of October 2024. It’s a massive playground where creativity knows no bounds, and it seems that the supermarket chain Biedronka has taken notice of its potential. Recently, Biedronka announced the opening of its virtual store on Roblox, marking the company’s first foray into the virtual gaming world.
The „Symulator Biedronki“ (Biedronka Simulator) within Roblox allows players to step into the roles of both store employees and customers, providing them with a unique insight into the workings of a supermarket. Those playing as employees will be responsible for tasks such as maintaining cleanliness, providing excellent customer service at the checkout, and stocking shelves virtually. On the other hand, customers can create shopping lists during their virtual shopping trips, which they can then use in real-life stores. An interesting feature of the game is the ability for both groups of users to collect virtual „Produkciaki,“ which can be exchanged for stickers needed to redeem real-life mascots. Guiding players through the virtual store space is Apka Biedronka, who offers tutorials and explains the game’s rules.
Ewa Wróblewska-Kubiak, Senior Marketing Manager at Biedronka, expressed her excitement about the launch of the virtual store in Roblox, highlighting the company’s commitment to innovation and engaging younger audiences. She emphasized that the game is not just about entertainment but also serves as a fun way to learn important skills such as smart shopping and creating shopping lists. The latest loyalty campaign encourages turning shopping into an adventure, with the virtual store experience taking customers to a whole new level of engagement.
The Biedronka game „Kupujesz, czy pracujesz. Ty decydujesz“ (You Buy or You Work. You Decide) on the Roblox platform is now available for players to enjoy. If you’re interested in exploring the world of science, be sure to check out the range of popular telescopes offered by our partner store.
In conclusion, Biedronka’s venture into the virtual gaming realm with its Roblox store marks a significant step towards engaging with a younger audience and embracing innovative marketing strategies. By combining entertainment with education, the supermarket chain aims to provide a unique and interactive experience for players while promoting important life skills. Visit the link to dive into the virtual world of Biedronka on Roblox and embark on a shopping or working adventure of your choice.