Big Happy, a trailblazer in the mobile advertising industry, has recently been awarded the prestigious „Best Mobile Marketing Innovation“ title in the 2024 MarTech Breakthrough Awards. This recognition highlights the company’s dedication to revolutionizing the mobile advertising landscape through its cutting-edge creative technology and data-driven strategies. With over 4,000 nominations from across the globe, Big Happy’s win in this category underscores the company’s exceptional achievements in the field.
Jonathan Frohlinger, the Founder & CEO of Big Happy, expressed his excitement at receiving this accolade, stating, „We are thrilled to be recognized by the MarTech Breakthrough Awards for our work in mobile marketing innovation. The incredible feedback we’re getting from brands continues to validate our approach of reimagining what’s possible in mobile advertising innovation. We’re not here to take the traditional approach; we’re here to do something different.“
Big Happy’s success can be attributed to its suite of high-impact advertising units, which have redefined the approach to mobile advertising. By incorporating 3D elements, augmented reality (AR), real-time data, and the latest creative innovations, Big Happy delivers personalized and engaging experiences to users across various Demand-Side Platforms (DSPs) and premium publishers. This innovative approach reflects the company’s strategic focus on creativity and technology, especially as the industry faces uncertainties regarding the future of cookie identifiers.
The recognition from MarTech Breakthrough is just one of many milestones for Big Happy. Earlier this year, the company secured $2.5 million in strategic investment to accelerate its growth and continue developing industry-leading solutions. This investment underscores the confidence in Big Happy’s ability to drive engagement and deliver results for its clients in an ever-evolving digital landscape.
Big Happy’s dedication to innovation and forward-thinking strategies has positioned it as a leader in the mobile advertising space. The company’s commitment to delivering impactful and creative solutions sets it apart from its competitors, allowing brands to stand out and engage customers in meaningful ways. With a proprietary ad server and partnerships with major DSPs and premium publishers, Big Happy is well-equipped to navigate the complexities of the digital advertising world.
In conclusion, Big Happy’s win in the „Best Mobile Marketing Innovation“ category at the 2024 MarTech Breakthrough Awards is a testament to the company’s relentless pursuit of excellence in mobile advertising. Through its innovative approach, creative technology, and data-driven strategies, Big Happy continues to set new standards in the industry, driving engagement and delivering results for its clients.