As tourism continues to evolve and destinations seek new ways to accommodate visitors, the use of biometric systems at borders, airports, and other venues is becoming a topic of debate. Some believe that biometrics will become a must-have in the travel industry, while others are skeptical about whether the deployments of biometrics for travel live up to their promises. This debate is unfolding in a coming decade that will see the U.S. host major international sporting events, expected to spur global demand for travel.
A recent article authored by U.S. Travel Association Vice President of Security and Facilitation, Ryan Propis, highlights the wave of huge international sporting events that will be held in the U.S. in the coming decade, including the FIFA World Cup and two Olympic games. Propis emphasizes that managing the security and operational challenges that come with an influx of visitors will require new tools. He believes that biometric technology is a game-changer when it comes to transportation security and that investments in biometric systems for travelers are a critical part of the solution.
The U.S. Travel Association believes that biometric checks are more effective, sustainable, and scalable than trying to expand infrastructure and staffing capacity to accommodate increased travel volume. A recent survey cited in the article shows that four out of five travelers support the use of biometric technology at TSA security checkpoints.
In Europe, Eurostar is at the forefront of adopting new travel technologies with iProov SmartCheck. The European Union’s new Entry/Exit System that uses biometric data is expected to be in place before summer 2025. Eurostar has implemented a biometric borders technology in partnership with UK technology firm iProov and its SmartCheck system. This technology ensures the independence of data and enhances security by detecting digital artifacts that could compromise facial recognition systems.
Dream destinations like St. Maarten’s Princess Juliana International Airport are also embracing biometric technology. The airport has launched a state-of-the-art automated border control system that integrates digital entry forms and plans to implement biometrics for border control in the future. This initiative promises increased security, efficiency, and convenience for travelers.
However, not everyone is on board with biometrics. Some critics, like Simon Calder, express concerns about the implications of biometric systems, especially in the context of Brexit. Calder mocks the concept of the „Brexit Border Bonus“ and highlights the potential drawbacks of increased security measures, such as longer queues and tighter travel restrictions.
In Ireland, the Data Protection Commission has opened an inquiry into Ryanair’s use of facial recognition for identity verification. The inquiry will assess whether Ryanair’s verification methods comply with GDPR regulations and protect customer data from potential scams by third-party booking sites.
Despite objections and fines, innovation in new identity technologies for travel continues to thrive. The Decentralized Identity Foundation’s hackathon in 2024 features a Hospitality and Travel Challenge, where participants demonstrate how decentralized identity technology can create a more frictionless and connected travel journey.
In conclusion, the adoption of biometric systems in the travel industry is a topic of ongoing debate. While some believe that biometrics are essential for enhancing security and efficiency, others raise concerns about privacy and potential drawbacks. As the industry continues to evolve, it is crucial to strike a balance between innovation and safeguarding travelers‘ rights and data.