The global excitement surrounding the release of the Chinese video game „Black Myth: Wukong“ has reached a fever pitch, with fans eagerly immersing themselves in this self-developed AAA game based on the classic Chinese novel „Journey to the West.“ The release of the game has not only captivated gaming enthusiasts but has also sparked a spending spree across various sectors, including retail, tourism, and consumer electronics.
Chinese gaming fans have been staying up all night to explore the world of „Black Myth: Wukong,“ leading to a surge in sales of electronic items such as personal computers and PS5 gaming consoles. The market excitement has also translated into impressive gains for gaming-related stocks listed in the A-share market. Analysts predict that this phenomenon will not only pave the way for more China-made games but also drive Chinese tech industries to invest more in research and development for hardware upgrades and semiconductor breakthroughs.
The popularity of „Black Myth: Wukong“ is evident from the number of concurrent players on gaming platform Steam, which reached a new high of 2.243 million. Sales of PS5 consoles have also seen a significant increase, with the official Sony PlayStation Tmall flagship store reporting a sales growth of over 100 percent year-on-year. Household gaming devices in Tmall’s 3C digital category have surged by more than 80 percent, with top-selling items including PS5 gaming consoles, gaming laptops, DIY desktop computers, keyboards, mice, and gaming headsets.
The demand for gaming hardware has extended to the online second-hand market, with sales of PS5 reaching a new high on platforms like Goofish. Brick-and-mortar stores have also experienced a boost in sales, with overall sales at Suning’s Shanghai subsidiary jumping by 80 percent, driven by increased demand for TVs and computer devices.
The success of „Black Myth: Wukong“ has not only impacted the gaming industry but has also led to collaborations with various tech firms and retailer brands. Companies such as NVIDIA, Hisense, Lenovo, Luckin Coffee, and JD.com have announced partnerships with the game, further fueling its popularity. The release of special edition products like the Tengyun Americano coffee from Luckin Coffee in collaboration with „Black Myth: Wukong“ has been met with overwhelming demand, selling out immediately.
The game’s depiction of 36 filming locations across China has also sparked interest in tourism, with bookings for these locations rising significantly on online travel platforms. For example, ticket sales at the Minor Western Heaven Scenic Spot in Shanxi Province saw a 300 percent year-on-year increase on Tuesday, showcasing the game’s influence beyond the gaming world.
In conclusion, the release of „Black Myth: Wukong“ has not only captivated gaming enthusiasts but has also had a ripple effect across various industries, driving sales and collaborations while showcasing the potential of China-made games on the global stage.