BMW Group has achieved a significant increase in sales of fully electric vehicles (BEVs) in the first half of 2024, with a total of 179,557 units delivered. This marks a 34.1% growth compared to the previous year. Overall, the BMW brand saw a 2.3% increase in sales during the same period, with a total of 1,096,486 units sold in the first half of the year. This growth has allowed BMW to outpace its traditional competitors and gain a significant market share in Europe. In total, BMW Group delivered 1,213,359 vehicles from the BMW, MINI, and Rolls-Royce brands in the first half of the year.
Jochen Goller, member of the Board of Management of BMW AG responsible for customers, brands, and sales, commented on the positive sales performance, stating, „In the first six months of the year, we saw double-digit growth in our fully electric vehicles and models from the upper premium segment. Despite the challenging market environment, we increased BMW brand sales in the first half of the year thanks to our attractive product portfolio. The strong commitment of our employees and our stable global retail network have made a significant contribution to this success.“
The BMW brand’s upper premium segment models have become increasingly popular among customers, in addition to the fully electric models. The BMW 7 Series saw a 22% increase in sales in the first half of the year compared to the same period last year. Additionally, the BMW X1 and BMW 3 Series showed strong growth compared to 2023. BMW M GmbH also performed well, generating significant interest with the introduction of the first high-performance sedan M5 with an electrified drivetrain in June. With a total of 99,517 BMW M vehicles sold, there was a 5.1% increase in sales. The MINI brand delivered 114,054 vehicles in the first half of the year, including the new MINI Cooper models, which have been well-received by customers. The expansion of the MINI Cooper and MINI Countryman range, as well as the launch of the MINI Aceman, are expected to provide a positive momentum in the second half of the year. The focus for the Rolls-Royce brand is the introduction of the Rolls-Royce Cullinan Series II, the most sought-after model in the brand’s product portfolio. In the first half of the year, Rolls-Royce delivered a total of 2,819 vehicles to customers worldwide. BMW Motorrad also delivered 113,072 motorcycles and scooters to customers worldwide during the same period.
Looking ahead to the second half of 2024, BMW Group is optimistic and confident. With the full availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring, as well as the ongoing launch of the new MINI family, BMW Group is well-positioned to meet the diverse preferences of customers worldwide with a range of drive technologies across the BMW, MINI, and Rolls-Royce brands.
In terms of sales figures for the second quarter of 2024, BMW Group delivered a total of 618,826 vehicles, representing a 1.3% decrease compared to the previous year. The BMW brand saw a 2.2% increase in sales, with a total of 1,096,486 units sold, marking a 2.3% growth. BMW M GmbH recorded a 6.6% increase in sales, with 51,418 units sold. The MINI brand experienced a 27.6% decrease in sales, delivering 114,054 vehicles. The electrified vehicles of BMW Group, including BEVs and PHEVs, saw an 8.5% increase in sales, with a total of 269,065 units delivered. BMW Group’s BEV sales specifically grew by 22.2%, with 190,622 units sold. Rolls-Royce delivered 2,819 vehicles, representing a 16.0% decrease in sales, while BMW Motorrad saw a 2.6% increase in sales, delivering 113,072 motorcycles and scooters.
In terms of regional sales, Europe saw a 0.1% decrease in sales, with 460,144 vehicles delivered. Germany experienced an 11.5% decrease in sales, with 130,451 units sold. Asia saw a 4.3% decrease in sales, with 493,364 vehicles delivered. China experienced a 4.7% decrease in sales, with 375,947 units sold. North and South America saw a 3.0% increase in sales, with 229,302 vehicles delivered. The USA experienced a 1.7% increase in sales, with 187,979 units sold.
BMW Group’s commitment to sustainability and responsible actions has been a key factor in its success. With a focus on long-term thinking and environmental and social sustainability throughout its value chain, BMW Group has positioned itself as a leader in the premium automotive and mobility services industry. The company’s dedication to product responsibility and environmental conservation is integral to its strategy and has contributed to its continued success.
In conclusion, BMW Group’s strong sales performance in the first half of 2024, particularly in the electric vehicle segment, reflects the brand’s commitment to innovation, sustainability, and customer satisfaction. With a diverse product portfolio and a global network of retail outlets, BMW Group is well-equipped to meet the evolving needs and preferences of customers worldwide.