Titan Company Ltd, a leading Indian consumer goods company, has recently made a significant expansion of its retail footprint in Chennai, India. The company has opened new brand outlets across its diverse product portfolio, including the launch of its first luxury Helios store in the country, the 59th Tanishq store, and the 7th Taneira store in Tamil Nadu. These grand openings were inaugurated by C K Venkataraman, the Managing Director of Titan Company Limited, along with other dignitaries and distinguished guests at Pondy Bazaar, T. Nagar.
This expansion is part of Titan’s aggressive retail growth strategy for FY24-25, focusing on Tier I, Tier II, and Tier III geographies. With the addition of these new stores, Titan now has 98 exclusive brand retail touchpoints in Tamil Nadu. The company aims to further strengthen its presence in the region by planning to launch over 100 stores across all divisions in the coming years.
C K Venkataraman expressed his excitement about expanding the retail footprint in Chennai, emphasizing the city’s importance as a cultural hub and a key growth market for Titan. He highlighted the strong affinity that customers in Chennai have shown for Titan’s brands, which has driven the company to deepen its presence in the region. Venkataraman also mentioned the company’s commitment to curating high-quality products and exceptional shopping experiences for customers in Chennai and the Southern region.
The new Helios store, spanning 2,500 sq. ft., introduces seven new luxury brands to Chennai, including Milus, Earnest Borel, Charriol, U-Boat, Versace, Herbelin, and Seven Friday. This expansion brings Helios’s presence in Tamil Nadu to 32 exclusive stores, with plans for three additional stores in Chennai. The city has emerged as a significant growth market for Helios in the Southern region.
Tanishq, Titan’s renowned jewelry brand, has opened its 59th store in Tamil Nadu, covering 8,000 sq. ft. The store features a wide selection of Tanishq’s iconic designs, including plain gold, antique jewelry, stunning diamonds, kundan, polki, and chozha coins. Customers can explore Tanishq’s festive collections, such as ‚Dharohar‘ and ‚Kakatiya‘, along with contemporary and lightweight collections. The store also houses ‚Rivaah‘, Tanishq’s dedicated wedding jewelry sub-brand.
Taneira, Titan’s saree brand, has opened its fourth store in Chennai and seventh in Tamil Nadu, spanning 5,000 sq. ft. The store offers a range of handcrafted sarees, ready-to-wear blouses, kurtas, and more. It features a dedicated wedding zone with a variety of regional weaves, catering to the diverse needs of customers.
To celebrate the grand openings, Tanishq is offering a special promotion where customers can receive a free gold coin with every purchase from June 19th to 21st, 2024. Taneira is also offering a gold coin with purchases of Rs 20,000 or more, along with other promotions from June 19th to 24th, 2024.
In conclusion, Titan’s expansion of its retail presence in Chennai reflects the company’s commitment to providing high-quality products and exceptional shopping experiences to customers in the region. With the launch of new brand outlets and the introduction of luxury brands, Titan aims to further strengthen its position in the Southern market and continue to meet the evolving needs of its customers.