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BTA aims to be more proactive in promoting the sector

The Business Travel Association (BTA) is gearing up to take a more proactive approach in promoting the value of the corporate travel sector and influencing the policies of the new UK government. BTA chair Suzanne Horner, who also serves as the CEO of Gray Dawes Group, emphasized the importance of unity within the business travel industry, especially in light of the challenges posed by the Covid-19 pandemic.

During the BTA overseas conference in Gibraltar, Horner highlighted the industry’s collective strength when working together. She stressed the need to raise awareness among government officials about the significant role that business travel plays in driving economic growth, particularly with the new UK government in place. Additionally, the BTA aims to influence policy changes that will enhance the business travel experience and underscore the sector’s commitment to sustainability, aligning with the United Nations‘ 17 sustainable development ESG goals.

Horner noted that Travel Management Companies (TMCs) have shown resilience and recovery post-pandemic, with increased interest from potential investors in the corporate travel sector. This positive trend indicates a promising future for the industry, prompting Horner to encourage industry professionals to remain confident and optimistic about the sector’s growth prospects.

Clive Wratten, CEO of the BTA, outlined the association’s plans to focus on investing in events and lobbying efforts in the upcoming year. By reinvesting in the sector and actively promoting its value, the BTA aims to sustain the sector’s energy and momentum, driving it towards continued growth and success.

One of the key issues on the BTA’s agenda is the transformation of the UK rail sector, highlighting the association’s commitment to addressing significant challenges within the industry. Wratten also revealed that the BTA’s TMC members collectively achieved £15 billion in Total Transaction Value (TTV) in 2023, surpassing pre-Covid levels and indicating a robust recovery for the sector.

In conclusion, the Business Travel Association’s proactive approach to promoting the corporate travel sector and influencing government policies reflects a strategic and forward-thinking mindset within the industry. By working together, advocating for policy changes, and emphasizing sustainability efforts, the BTA aims to drive growth, innovation, and success within the business travel sector.

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