Gucci has recently announced South Korean singer and songwriter Kim Seok-jin, also known as Jin from the popular BTS group, as its newest global brand ambassador. Jin, at 31 years old, is the eldest member of BTS and was the first to be discharged from his mandatory military service in June. His warm and kind personality, along with his unique style, caught the attention of Gucci’s creative director Sabato De Sarno, who expressed his excitement to have Jin on board as a brand ambassador.
Jin has been seen wearing Gucci on several occasions and has praised the brand for its iconic status and long-standing heritage combined with modernity. He joins other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park in representing Gucci. The brand has been strengthening its ties with South Korea and is set to launch the „Gucci Cultural Month“ initiative in Seoul on October 15th. This project aims to celebrate Korean culture by highlighting the work of local artists who have made a global impact.
The „Gucci Cultural Month“ initiative will feature the contributions of four renowned talents, including conceptual artist Kimsooja, filmmaker Chan Wook Park, contemporary dancer Eun Me Ahn, and pianist Seong Jin Cho. Through photography, videos, exhibitions, performances, and cultural lectures, the event will showcase the diverse talents that have elevated Korean arts on a global scale.
Since their debut in 2013, BTS has achieved immense success, winning multiple awards and making history as the first Korean artists to top the Billboard Hot 100 chart with their single „Dynamite“ in 2018. Jin, as a member of BTS, has contributed to the group’s success and has also released solo tracks that have charted on South Korea’s Gaon Digital Chart.
In addition to his music career, Jin has ventured into various partnerships and collaborations, including being named Fred’s first global ambassador, partnering with food brand Ottogi’s Jin Ramen noodle franchise, and collaborating with outdoors specialist Kolon for a limited-edition collection. He recently released his debut solo single „The Astronaut“ and is expected to release an album in the second half of the year.
Looking ahead, BTS is expected to reunite in June 2025 after the other band members complete their military service. Jin continues to work on new projects, including recording, filming variety shows, and preparing for future releases. His partnership with Gucci as a global brand ambassador further solidifies his status as a multi-talented artist with a global influence.