As summer continues to sizzle, agencies in the marketing and advertising industry are heating up with new business wins, strategic partnerships, and innovative launches. From media agencies to creative studios, the industry is abuzz with exciting developments. Let’s take a closer look at some of the latest moves in the world of marketing and advertising.
One notable agency making waves is &Barr, which has been selected as the media agency of record for Jeremiah’s Italian Ice. This partnership will see &Barr establishing the first-ever marketing co-op in Orlando for the frozen dessert brand, showcasing their expertise in targeted marketing strategies.
Healthcare marketer AbelsonTaylor Group has also been making headlines with the launch of their full-service media agency, AT Activate. This new venture aims to provide comprehensive media strategy, planning, buying, and analytics services tailored specifically for healthcare campaigns, ensuring optimal results for their clients.
AdLib Media Group, a provider of DSP solutions, has partnered with Jounce Media to enhance their platform by automatically blocking all made-for-advertising (MFA) traffic. This collaboration demonstrates AdLib’s commitment to ensuring a clean and effective advertising environment for their clients.
In the realm of space-focused communications, AstroAgency has announced a strategic partnership with New Scientist Live, an annual science and space event in London. This collaboration aims to showcase the benefits and opportunities offered by the U.K.’s rapidly growing space industry, highlighting the exciting developments in the sector.
Workwear brand Dickies has teamed up with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies‘ workwear, emphasizing the brand’s heritage and reputation in the market.
Baldwin&, a purpose-driven creative agency, has been appointed as the agency of record for Pivotal, an aircraft industry pioneer. This partnership will see Baldwin& overseeing creative development for all online assets, including web and social media, events, and paid media content, showcasing their expertise in crafting compelling brand narratives.
BBN International, a B2B agency, has expanded its international partnership by welcoming California agency Park & Battery and Poland’s Nuvola Cloud Solutions. This move will enhance BBN’s expertise and global reach, strengthening its presence in eastern Europe and offering clients a wider range of services.
Philadelphia-based agency beMarketing has been recognized as a Philadelphia Business Journal Fast 50 Award Winner for 2024, marking the fourth time they have received this accolade. This recognition underscores beMarketing’s continued success and growth in the competitive marketing landscape.
Bulletproof, an independent brand agency, has unveiled a new brand strategy and platform: „Create Desire Through Disruption.“ With a focus on growth, standout, and fandom, Bulletproof’s new capabilities and talent aim to address the biggest challenges facing clients today, offering innovative solutions to drive brand success.
Captiv8, an influencer marketing platform, has launched a new „media safety“ feature as part of its brand safety suite. This enhancement offers brands protection by ensuring influencer campaigns are effectively aligned with brand values, providing a secure and reliable platform for influencer collaborations.
Curious Jane, a national franchise marketing agency, has been recognized as one of the fastest-growing private companies in America, ranking 1,085 on the Inc. 5000 list. This achievement highlights Curious Jane’s rapid growth and success in the competitive marketing industry.
In the realm of digital entertainment management, Friends in Reality has officially launched, led by industry veteran Devain Doolaramani. This new firm is built on an always-on and relationship-first approach to talent branding and content marketing, catering to the evolving needs of creators in the digital landscape.
Hanson Dodge, a Milwaukee-based agency, has secured new assignments from two current clients, Potawatomi Ventures and the Utah Office of Tourism. This continued business momentum underscores Hanson Dodge’s expertise in strategic, digital, and creative work, solidifying their position as a trusted partner for their clients.
Horizon Media has partnered with Comscore as its preferred contextual intelligence provider to address signal loss and privacy challenges. This collaboration will enable Horizon Media to leverage Comscore’s AI-powered contextual technology to deliver privacy-resilient targeting capabilities for its global client base.
Mediavine has integrated with Flodesk, a software platform focused on helping entrepreneurs grow their businesses. This integration allows publishers to maximize the value of their subscriber list by adding email connect links directly within Mediavine’s Grow platform, offering a seamless and efficient solution for email marketing.
Adtech startup mplus is launching Precision Retail, a new venture offering rewards-based post-purchase survey tools to capture zero-party data (0PD). This innovative tool, available as a free plugin for retailers, aims to provide valuable insights and enhance customer engagement in the retail sector.
Influencer and experiential marketing agency Narrative has unveiled a refreshed brand image, introducing its board of influence and 2024 creator survey. This rebranding reinforces Narrative’s role as a buzz-building wing of We Are Social, showcasing their commitment to driving engagement and creativity in the industry.
Rapp, a global precision marketing agency, has been appointed by B&Q, the U.K.’s largest home improvement retailer, to accelerate its customer-centric transformation. Rapp will work closely with B&Q to transform the brand’s customer engagement strategies, enhancing their interactions with both consumers and trade customers.
Slim, a female-founded creative and production studio, has officially launched with inaugural clients including Lyft, SoulCycle, Chomps, and Odele Beauty. Led by agency veterans Julie Liu, Jenny Read, and Michele Kunken, Slim aims to break down traditional boundaries between clients, agencies, and the production world, offering a fresh and innovative approach to creative services.
The GenX Media, a Dubai-based metaverse adtech agency, has partnered with U.K. company Dubit to launch immersive Roblox media products and services in the MENA and APAC regions. This collaboration will bring cutting-edge advertising solutions to the rapidly growing metaverse market, offering innovative opportunities for brands to engage with audiences in virtual spaces.
Independent global advertising agency Tombras has acquired Niña, a Buenos Aires agency, forming TombrasNiña in Argentina. This strategic move will see Niña’s 55-person team continue to lead the agency, bringing their expertise and creativity to Tombras‘ global network, expanding their reach and capabilities in the Latin American market.
TrunkBBI, a Manchester-based creative and performance agency, has been certified as a B Corporation, meeting rigorous social and environmental standards set by B Lab. This certification reflects TrunkBBI’s commitment to goals beyond shareholder profit, emphasizing their dedication to making a positive impact on society and the environment.
Yonder Media has expanded its partnership with Alzheimer’s Research U.K., the leading dementia research charity in the U.K. Following a competitive pitch, Yonder Media has been appointed to grow awareness of Alzheimer’s Research U.K. and double its income, consolidating the charity’s account and providing strategic support to achieve their goals.
In conclusion, the marketing and advertising industry is abuzz with exciting developments, from new business wins to strategic partnerships and innovative launches. These agencies are at the forefront of creativity and innovation, driving growth and success for their clients in a rapidly evolving landscape. With a focus on collaboration, creativity, and strategic thinking, these agencies are shaping the future of marketing and advertising, delivering impactful campaigns and driving meaningful results for brands across the globe.