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Carlsberg raises 2024 growth forecast, Q2 sales fall short of expectations: Marketing & Advertising News, ET BrandEquity

Carlsberg, the Danish brewing company known for its iconic brands such as Kronenbourg 1664, Tuborg, and Somersby, recently announced its second-quarter results, which showed weaker-than-expected sales due to bad weather in June. Despite this setback, the company remains optimistic about its full-year outlook and has raised its forecast for operating profit growth.

CEO Jacob Aarup-Andersen attributed the company’s ability to increase its earnings expectations to solid execution and good cost control. Carlsberg now expects full-year organic operating profit growth to be between 4% and 6%, up from the previously guided range of 1% to 5%. This positive outlook is a testament to the company’s resilience in the face of challenges such as bad weather and weak consumer sentiment in certain Asian markets.

One of the key highlights of Carlsberg’s performance was its China business, which continued to outperform the market despite a slowdown in the quarter. The company faced challenges in China due to heavy rainfalls in southern regions and subdued consumer sentiment. However, Carlsberg’s ability to navigate these obstacles and maintain its competitive edge in the Chinese market is commendable.

In terms of sales, Carlsberg reported revenue of 21.64 billion Danish crowns ($3.14 billion) for the second quarter, slightly up from the previous year but below analysts‘ expectations. The company’s total volumes fell by 3% during the period, primarily due to poor weather conditions in most markets in June. Despite these challenges, Carlsberg remains focused on driving growth and delivering value to its shareholders.

Meanwhile, in the broader context of the beverage industry, Yum Brands, the parent company of Taco Bell, reported better-than-expected second-quarter profit. The strength of the U.S. Taco Bell business and effective cost controls helped offset a sales decline driven by weak demand at KFC and boycotts related to the Middle East conflict. Yum Brands‘ ability to adapt to changing market conditions and deliver solid financial results underscores the resilience of the company’s business model.

Overall, Carlsberg’s performance in the second quarter reflects the company’s ability to navigate challenging market conditions and deliver sustainable growth. With a focus on solid execution, cost control, and strategic investments, Carlsberg is well-positioned to capitalize on opportunities in the global beverage market. As the company continues to innovate and expand its product portfolio, investors and consumers alike can look forward to exciting developments from this iconic Danish brewer.

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