Casey’s, a well-known convenience store retailer and pizza chain, has recently announced the launch of the Casey’s Innovation Summit. This competitive event is designed to discover new and innovative food and beverage brands that could potentially be distributed across Casey’s network of over 2,600 stores in 17 states. The company is inviting food and beverage companies to apply for a chance to have their products included in Casey’s merchandising mix, providing them with a unique opportunity to reach a wider audience.
As the nation’s third-largest convenience store and fifth-largest pizza chain, Casey’s is constantly looking for ways to expand and enhance its food and beverage offerings. The Innovation Summit is a testament to the company’s commitment to providing its guests with a variety of new, differentiated, and exclusive products while delivering an unexpected convenience experience. Chris Stewart, the vice president of merchandising at Casey’s, expressed excitement about the event, stating that it will give brands the opportunity to showcase why their products should be available in Casey’s stores.
From now until August 19, food and beverage companies can apply online to be considered for the Innovation Summit. Applications are being managed through RangeMe, a platform that connects retailers with suppliers, and selected companies will have the chance to engage with Casey’s merchants and potentially attend the in-person summit in Ankeny, Iowa on October 30. This event provides a valuable opportunity for brands to gain exposure to Casey’s guest base and potentially secure a distribution deal with the retailer.
Wayne Bennet, the senior vice president of retail at ECRM/RangeMe, expressed enthusiasm about the partnership with Casey’s for the Innovation Summit. He highlighted the importance of product innovation and the opportunity for suppliers to connect with Casey’s merchant team to drive sales growth and offer more relevant and engaging products to guests. This collaboration underscores the significance of fostering creativity and bringing new and exciting products to the market.
Founded over 50 years ago, Casey’s has established itself as a prominent player in the convenience store and pizza industry. The company’s commitment to innovation and providing guests with a diverse range of products has contributed to its success and continued growth. The Casey’s Innovation Summit represents a unique opportunity for food and beverage brands to showcase their products and potentially secure a partnership with one of the leading convenience store retailers in the U.S.
In conclusion, the Casey’s Innovation Summit is an exciting opportunity for food and beverage companies to showcase their products and potentially secure a distribution deal with Casey’s. With the company’s extensive network of stores and commitment to innovation, selected brands have the chance to reach a wider audience and offer their products to Casey’s guests. The event highlights the importance of product innovation and collaboration between retailers and suppliers to deliver unique and engaging products to consumers.