Casey’s General Stores Inc. is making waves in the convenience store industry with its first-ever Casey’s Innovation Summit. This competitive event is designed to discover new and innovative brands with exciting products that could potentially be distributed across Casey’s more than 2,600 convenience stores in 17 states. The company is on the lookout for food and beverage brands that are ready to showcase their products and become part of Casey’s merchandising mix.
Chris Stewart, the vice president of merchandising at Casey’s, expressed the company’s excitement about the Innovation Summit, stating, “We are giving a range of brands the opportunity to showcase why their food and beverage products should be available in our stores and reach the guests we serve every day. Our team at Casey’s is always looking for opportunities to ensure our guests can try and enjoy a variety of new, differentiated, and exclusive products while providing them an unexpected convenience experience.”
From now until August 19, food and beverage companies are invited to apply online at www.rangeme.com/caseysinnovation for a chance to be considered for this unique opportunity. Casey’s is managing the applications through RangeMe, a platform that connects suppliers with retail buyers, and selected brands may have the chance to attend an in-person Innovation Summit in Ankeny on October 30.
Wayne Bennet, senior vice president of retail at ECRM/RangeMe, emphasized the importance of product innovation and the collaboration between suppliers and Casey’s merchant team to drive sales growth and offer customers more relevant and engaging products. This event is a fantastic opportunity for brands to gain exposure to Casey’s customer base and potentially expand their reach in the convenience store market.
Casey’s General Stores is a major player in the convenience store industry, operating over 2,650 stores in the Midwest under the Casey’s and goodstop brands, as well as in Texas under the Lone Star brand. The company is known for being the third-largest convenience store retailer, the fourth-largest holder of liquor licenses, and the fifth-largest pizza chain in the United States. In a recent strategic move, Casey’s announced its acquisition of Fikes Wholesale Inc., owner of 198 CEFCO Convenience Stores, solidifying its position in the market.
Overall, the Casey’s Innovation Summit is a testament to the company’s commitment to offering customers a diverse and exciting range of products. By partnering with innovative brands, Casey’s aims to enhance the convenience store experience and provide customers with unique and high-quality options. This event showcases Casey’s dedication to staying at the forefront of the industry and continuously evolving to meet the needs and preferences of its customers.