Center fresh, the popular gum and mints brand of Perfetti Van Melle India, has recently launched its new Aage Badh campaign, featuring the talented actor Varun Dhawan as its brand ambassador. This exciting collaboration aims to inspire young individuals to adopt a forward-looking attitude and overcome life’s everyday setbacks with a fresh perspective.
The partnership between Center fresh and Varun Dhawan is set to engage and inspire audiences across the country. Dhawan, known for his charm and confidence, brings his unique style to the campaign, showcasing how a boost of freshness from Center fresh can make a significant difference in one’s outlook on life. The quirky and surprising storyline of the campaign resonates with Gen Z audiences, delivering an uplifting message with a humorous tone that is sure to leave a lasting impression.
Nikhil Sharma, the managing director of Perfetti Van Melle India, expressed his excitement about the collaboration with Varun Dhawan, stating that the brand has always strived to stay relevant and refreshing in its communication with consumers. The new TVC featuring Dhawan, conceptualized by Ogilvy, is born out of a strong insight and promises to captivate audiences with its engaging narrative.
Gunjan Khetan, the marketing director at Perfetti Van Melle India, highlighted the brand’s commitment to providing a fresh perspective and moving forward in life through its partnership with Varun Dhawan. She emphasized Dhawan’s ability to connect with diverse audiences, particularly the youth, infusing Center fresh with a new energy that will resonate strongly with fans of the brand.
Varun Dhawan, thrilled to be a part of the Center fresh family and the Aage Badh campaign, shared his enthusiasm for the brand’s message of moving forward with a fresh perspective. He emphasized the importance of overcoming daily setbacks with a positive attitude and a refreshing outlook, making ‚Aage Badh‘ his mantra for facing life’s challenges.
Anurag Agnihotri, the creative director from Ogilvy India, explained the campaign’s message of embracing life’s challenges as opportunities in disguise. He encouraged viewers to take a moment to refresh and reboot before tackling obstacles with a clear mind and a positive attitude, embodying the spirit of moving forward.
The Aage Badh campaign, launched across television, digital, and social media platforms, is designed to resonate with young audiences who embrace the mantra of moving forward despite daily setbacks. The engaging video featuring Varun Dhawan is set to inspire viewers to adopt a fresh perspective and tackle life’s challenges with confidence and positivity.
In addition to the Aage Badh campaign, Perfetti Van Melle India has also announced an integrated marketing campaign for Walkaroo, showcasing its portfolio including the newly introduced Walkaroo+ and Super Clogs collections. This partnership aims to reinforce Walkaroo’s brand presence and appeal to the younger generation and fashion-conscious consumers across the country.
Overall, the collaboration between Center fresh and Varun Dhawan in the Aage Badh campaign is set to inspire and uplift audiences with its message of moving forward with a fresh perspective. Through engaging storytelling and a relatable narrative, the campaign encourages viewers to embrace life’s challenges with positivity and confidence, making every setback an opportunity for growth and progress.