Chitrangda Singh, the stunning Bollywood actress, has recently collaborated with Oleev Edible oil brand by Modi Naturals Limited (MNL) for their new digital campaign. This partnership aims to revolutionize the way Indians approach healthy cooking by promoting smart choices in the kitchen. Oleev, known for its commitment to providing consumers with smart and healthy cooking options, believes that every kitchen deserves the best.
In a world where consumers prioritize the latest technology, fitness routines, and fashion trends, many kitchens still rely on traditional oils that may lack the health benefits and flavor profiles of modern alternatives. Akshay Modi, the Managing Director of Modi Naturals, emphasizes the importance of upgrading to healthier cooking options. Oleev Active multi-source oil is a testament to their dedication to providing consumers with a healthier way of life.
Chitrangda Singh, with her elegance and discerning taste, embodies the evolution of Oleev according to the company. She represents a generation that values both health and a pleasurable culinary experience. Oleev promises to deliver on both fronts, encouraging consumers to elevate their cooking without compromising their well-being. Mukesh Ghuraiya, the Chief Marketing Officer of Modi Naturals Ltd, highlights the need for smart and upgraded choices in every aspect of consumers‘ lives, including their cooking oil.
The digital campaign featuring Chitrangda Singh aims to showcase Oleev edible oils as the perfect upgrade for every kitchen, promoting a healthier lifestyle. The ad film captures the essence of tradition and nostalgia, connecting the present with the past through emotionally resonant visuals. Created by DDB Mudra, the campaign celebrates the rich culinary heritage of Karnataka through two distinct television commercials that blend tradition with contemporary storytelling.
Overall, the collaboration between Chitrangda Singh and Oleev Edible oil brand by Modi Naturals Limited marks a significant step towards encouraging consumers to make smart and healthy choices in their cooking. With a focus on upgrading to healthier alternatives, Oleev aims to revolutionize the way Indians approach cooking, promoting a lifestyle that prioritizes both health and flavor. Watch the ad film featuring Chitrangda Singh to witness the perfect blend of tradition and modernity in the world of cooking oils.