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Citroën challenges outdated stereotypes of van drivers in the UK

The research conducted by Citroën UK has shed light on the hobbies and lifestyles of van drivers in the UK, revealing a shift away from outdated stereotypes. The study found that van drivers are more health-conscious and wellbeing-focused than previously assumed, with cooking and baking, gardening, and arts and crafts emerging as some of the most popular hobbies among this group.

Exercise was also highlighted as a priority for van drivers, with walking, going to the gym, and practicing yoga or Pilates being common activities to stay fit and active. This newfound focus on health and wellbeing challenges the traditional image of the ‚White Van Man‘ and showcases a more diverse and multifaceted group of individuals behind the wheel of vans across the country.

Interestingly, the study also debunked some common misconceptions about van drivers. It revealed that perceptions of van drivers‘ road skills are changing, with the majority of drivers stating they are no more likely to report a van driver for poor driving than a car driver. Additionally, van drivers were found to have diverse interests beyond the stereotypical image associated with them, such as getting news from broadsheet outlets and preferring podcasts and audiobooks over traditional radio.

While the research highlighted many misleading stereotypes, it also confirmed some common notions, such as van drivers‘ preference for a full English breakfast and their inclination towards taking sugar in their tea. However, the overall findings suggest a more nuanced and varied picture of van drivers in the UK, challenging preconceived notions and showcasing a group of individuals with diverse interests and lifestyles.

Citroën’s commitment to providing accessible and comfortable transport for small to medium businesses is evident in their popular models like the New Berlingo Van and the fully electric New ë-Berlingo Van. These vehicles offer superior comfort, efficiency, and a driving experience that meets the expectations of customers with active lifestyles. With features like Citroën Advanced Comfort® seats and enhanced efficiency for zero-emission driving, Citroën is leading the way in providing sustainable and comfortable transport solutions for van drivers in the UK.

In conclusion, the research by Citroën UK has not only challenged outdated stereotypes about van drivers but also highlighted the diverse interests and lifestyles of this group of individuals. With a focus on health, wellbeing, and diverse hobbies, van drivers in the UK are breaking away from traditional perceptions and embracing a more multifaceted and dynamic way of life.

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