Colors Marathi, a popular Marathi entertainment channel, recently underwent a significant revamp to align with its vision of blending tradition with modernity. The channel’s new look was unveiled alongside the launch of a new season of ‚Bigg Boss Marathi‘, with actor Riteish Deshmukh taking on the role of the host. This season aims to resonate with contemporary Maharashtrians who value their cultural roots while embracing progress.
One of the key elements of the channel’s refresh is the inclusion of the ‚Chandrakor‘ in its packaging. The Chandrakor symbolizes a crescent moon on the fourth lunar day, a symbol deeply rooted in Maharashtrian tradition. Historically adorned by Marathi women and men, the Chandrakor stands for the rise of the Maratha empire and the spirit of overcoming obstacles. The channel’s choice of a refreshing saffron background color for the Chandrakor celebrates the pride and courage of Maharashtra, enhancing the overall packaging hues of red and saffron symbolizing progress and prosperity.
Sushma Rajesh, Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, expressed the channel’s commitment to upholding the rich values and traditions of Marathi culture through this transformation. She believes that the refreshed identity will strengthen the bond with viewers and establish Colors Marathi as a cornerstone of Marathi entertainment. Sameer Penkar, Business Head of Colors Marathi, Viacom18, highlighted the channel’s ambition to scale new heights with the introduction of the Chandrakor element in its branding, honoring cultural heritage and delivering captivating content to a diverse audience.
Bikash Kundu, Head of Revenue, Regional Entertainment at Viacom18, emphasized the significance of the channel’s new proposition in attracting sponsors. The revamped Colors Marathi, coupled with innovative content like the new season of Bigg Boss Marathi, positions the channel strongly to engage new brand partners. This marks an exciting new chapter for Colors Marathi, promising greater value for both partners and viewers alike.
The revamp of Colors Marathi signifies a bold step towards embracing tradition while embracing progress. The channel’s refreshed identity, symbolized by the Chandrakor, reflects its dedication to authenticity, ambition, and optimism. With a new season of ‚Bigg Boss Marathi‘ and a new host in Riteish Deshmukh, Colors Marathi is set to captivate audiences with its blend of cultural heritage and modern entertainment. This revamp marks a pivotal moment for the channel, signaling a commitment to delivering compelling content that resonates with its diverse audience.