Columbia Launches 2024 Spring/Summer Collection with „GET HIKED“ Theme
Columbia has recently unveiled its new 2024 spring/summer collection with the theme „GET HIKED.“ This new series includes exclusive patented „Omni-MAX™ Technology“ footwear and top-of-the-line titanium clothing, providing outdoor enthusiasts with better protection and performance. Additionally, Columbia has announced the launch of the Hike Society hiking club, which brings together outdoor enthusiasts of all styles to lead hikers in exploring the beautiful mountains and forests of Taiwan. Not only does this club aim to promote knowledge of the wilderness, but it also helps individuals establish personalized outdoor lifestyles. Are you ready to explore the beauty of Taiwan on foot? Join the American outdoor leader brand Columbia in „getting out and getting tough!“
Columbia’s new spring/summer functional products, including jackets, sun protection shirts, waterproof pants, walking shoes, and more, showcase the „comprehensive adaptability“ of cutting-edge technology. This allows all outdoor enthusiasts to enjoy a worry-free connection with nature using Columbia’s technological gear. The brand has specially invited sports and travel enthusiasts such as Yang Qianpei, Taiwan mountain reality documentary maker Steven, sweet mountain rescue volunteer Li Zi, mountain writers Tai and Dai, and extreme adventure YouTuber Xiao Fei to hike the lesser-known cooling mountain trails of Luquping Ancient Road. Along the way, they experienced the rich and diverse ecology of water channels, streams, bamboo forests, cedar forests, and miscanthus grass. They also tested the new series of products, such as the „Omni-MAX™ Technology“ footwear KONOS, known for its robust cushioning, stability, traction, and waterproof features. Paired with top-of-the-line waterproof and breathable „OutDry™ Extreme“ hooded jackets, „Omni-Shield“ sun-protective, water-repellent, and stain-resistant pants, and „Omni-Shade™ Board Spectrum“ sweat-wicking hooded shirts, these diverse products allow hiking enthusiasts to easily realize their new life motto of „getting out and getting tough“ this spring/summer!
The new Columbia KONOS™ TRS OutDry waterproof and elastic walking shoes, featuring the latest exclusive Omni-MAX™ technology, provide better balance and energy performance with multi-functional cushioning designed for the soles. They also feature the „OutDry™ Technology“ that can completely block rainwater and impurities, ensuring dry and comfortable feet during the journey. The shoes‘ super environmental adaptability includes the „Adapt Trax™ Technology,“ which allows stable movement on wet and dry surfaces, and the „TechLite Plus™ Technology,“ which optimizes comfort even on the most rugged terrain. Whether uphill, downhill, or traversing, these shoes are your ultimate support.
The top-of-the-line Titanium series from Columbia, named after the lightweight and top-grade sturdy „titanium alloy“ metal material in outdoor equipment, combines fashion design, cutting-edge technology, lightweight comfort, and top-notch protection. The Titanium series features Columbia’s top technologies, such as the „OutDry™ Extreme Waterproof Technology,“ which uses advanced waterproof and breathable structures to resist heavy rain. The exclusive sun protection technology „Omni-Shade™ Board Spectrum“ is certified by the Global Skin Cancer Foundation and offers UPF 50 sun protection, effectively blocking harmful UVA and UVB rays. In the subtropical region of Taiwan, where spring and summer are approaching, cooling apparel is essential for outdoor activities. The „Omni-freeze Zero™“ technology acts like a personal refrigerator, allowing outdoor enthusiasts to enjoy the outdoors without sweating excessively.
The OutDry Extreme™ Wyldwood Shell Titanium series OutDry waterproof jacket is meticulously crafted with top-tier technology fabrics, offering advanced features such as waterproofing, breathability, moisture wicking, and abrasion resistance. It is also PFC-Free, making the fabric softer, lighter, and more environmentally friendly. The breathable mesh lining keeps you consistently dry inside and out, suitable for high-intensity outdoor activities. The jacket features large practical pockets, reflective details, and an adjustable water-guiding hood to ensure clear visibility even in heavy rain. Columbia’s thoughtful and diverse designs upgrade users‘ outdoor experiences, continuously breaking through technology and creating smart new fashion trends, allowing outdoor enthusiasts to enjoy nature comfortably and for extended periods.
Columbia’s spring/summer collection offers comfortable, functional, and high-quality equipment, allowing you to enjoy the beauty of nature while receiving comprehensive protection. Hiking enthusiasts are welcome to join the exploration of Taiwan. Follow and stay tuned to the brand’s Facebook and Instagram platforms for the latest information on Hike Society hiking club activities. With Columbia as your best outdoor adventure companion, there are no limits to your adventures in Taiwan’s forests!
About Columbia
Established 86 years ago, Columbia is the top-selling outdoor sports brand in the United States, with products available in over 50 major cities worldwide, including New York, London, Dubai, Japan, Hong Kong, and more. It has been recognized by Forbes magazine as one of the top 100 most trustworthy brands globally and received the Top 100 Innovation Award from the prestigious Science magazine in 2020. Columbia is the designated apparel brand for seven national Olympic teams and is favored by Hollywood stars like Zach Efron, singer Kesha, and Korean star Nam Joo Hyuk. In 2022, Columbia introduced the space-grade insulation technology „Omni-Heat Infinity Gold Aluminum Dots,“ enhancing heat reflection and insulation while regulating excessive body heat and sweat, creating the brand’s highest level of warmth series. This technology has been used on NASA’s space probes and successfully landed on the moon in February 2024, helping protect the lander from extreme outer space temperatures.