In the fast-paced world of social media, brands are always on the lookout for the latest trends and viral news to capitalize on. Recently, Vice President Sara Duterte’s children’s book, Isang Kaibigan, became the talk of the town after a heated exchange with Senator Risa Hontiveros during the Senate budget deliberations. The proposed budget of P10 million for the book raised eyebrows, leading to a flurry of reactions from Filipino netizens and brands alike.
One brand that joined in on the fun was Scholastic Philippines, which cleverly promoted Andy Runton’s graphic novel series Owly, hinting at allegations that Duterte drew inspiration from these books. Japan Home Centre took a more cryptic approach, warning about fake pages while mimicking Hontiveros’s response to Duterte during the Senate hearing.
Greenpeace Philippines, known for advocating for climate justice, shared a list of book titles centered around being a „friend“ to nature. From promoting healthy eating to highlighting the importance of climate justice and waste management, these books aim to educate children on environmental issues.
Minute Burger, a local burger chain, playfully compared its brand name to Duterte’s book title, showcasing a sense of humor in their marketing strategy. Durex PH also got in on the action, likening their products to friends who should always come in pairs, with a witty caption to match.
Even home furnishing giant IKEA jumped on the bandwagon, promoting their white owl-shaped lamp named Solbo as the perfect „friend“ for your bedroom. And last but not least, Chooks-to-Go reassured customers that the taste and nutritional value of their food will always remain constant, just like a true friend.
Overall, the response from brands to Vice President Sara Duterte’s children’s book has been creative, humorous, and engaging. By leveraging the latest trends and viral news, these brands have successfully captured the attention of their audience and added a touch of wit to their marketing campaigns. It goes to show that in the world of social media, staying relevant and being able to adapt quickly to current events is key to standing out in a crowded digital landscape.