In the ever-evolving landscape of music marketing, it is crucial for artists and industry professionals to stay ahead of the curve and utilize the latest trends and strategies to promote their music effectively. Veteran music marketer Michael Brandvold, known for his innovative approach to digital marketing, recently shared 32 vertical video ideas for marketing music on popular social media platforms such as TikTok, Facebook and Instagram Reels, and YouTube Shorts. These creative and engaging ideas are designed to help artists connect with their audience, build a strong online presence, and ultimately drive more engagement and visibility for their music.
One of the key strategies highlighted by Brandvold is the use of pull quotes in vertical videos. Pull quotes are short, impactful excerpts from reviews, interviews, or other sources that can be visually displayed in videos to grab the viewer’s attention and convey key messages about the music or artist. By incorporating pull quotes into vertical videos, artists can effectively communicate the unique selling points of their music and create intrigue among potential fans.
In addition to pull quotes, Brandvold suggests using vertical videos to share radio results, countdown clips for upcoming releases or events, show announcements, and shoutouts to various digital platforms where fans can connect with the artist. These ideas not only help to keep fans informed and engaged but also encourage them to take action, such as subscribing to the artist’s YouTube channel, following them on Bandsintown, joining their email list, or streaming their music on Spotify.
Furthermore, Brandvold recommends incorporating behind-the-scenes content, such as gear tours, interviews with band members, and stories behind the songs, to provide fans with a deeper insight into the creative process and personalities of the artist. By sharing personal anecdotes, influences, and experiences, artists can forge a stronger emotional connection with their audience and foster a sense of loyalty and authenticity.
Another interesting idea suggested by Brandvold is to ask fans to leave reviews, share their music preferences, or participate in fun and interactive polls and questions. This not only encourages fan engagement but also provides valuable feedback and insights that artists can use to tailor their marketing strategies and content to better resonate with their audience.
Overall, Brandvold’s 32 vertical video ideas offer a comprehensive and versatile toolkit for artists looking to enhance their social media marketing efforts and connect with fans in a meaningful and engaging way. By leveraging these creative and innovative strategies, artists can effectively promote their music, grow their fan base, and ultimately achieve greater success in the competitive music industry.