GamesBeat Next is an event that aims to connect the next generation of video game leaders, providing a platform for industry professionals to come together, share insights, and foster collaboration. This year, the event is scheduled to take place on October 28th and 29th in San Francisco. What makes this event even more enticing is the current offer of a buy one, get one free pass, which ends on August 16th. This is a fantastic opportunity for anyone interested in the gaming industry to attend and network with like-minded individuals.
A recent survey conducted by mobile-first publisher Sandsoft shed light on the current state of the mobile game development industry. The survey, in partnership with Atomik Research, interviewed 454 mobile game developers with at least five years of experience in the U.S., Spain, and France. The results revealed that despite the challenges and layoffs in the industry, a significant majority of developers are actively working on new titles. This shows the resilience and determination of developers in the face of adversity.
The survey also highlighted some key concerns among mobile developers. Many developers expressed worries about job security and anticipated more layoffs in the future. Over-hiring and mismanagement were cited as the main reasons behind the recent wave of layoffs in the industry. In such a volatile environment, developers are closely scrutinizing the value that publishers bring to the table. While opinions on publishers were mixed, there was a clear preference for unionization among developers.
David Fernández Remesal, the CEO of Sandsoft Games, emphasized the importance of understanding the needs and concerns of mobile game developers. He stressed the need for publishers to be a positive force in the industry and work collaboratively with developers to ensure mutual success. Despite the challenges, developers remain optimistic and committed to creating fun and engaging gaming experiences.
The report also delved into why mobile game developers choose to work with publishers. Deal terms were identified as the most critical factor in deciding to collaborate with a publisher, followed by capabilities, reputation, and access to capital. Developers also valued services such as marketing support, strategic advice, and access to capital from publishers. Localization and culturalization were deemed important by developers, with many considering regional publishing deals to reach a wider audience.
Overall, the Publisher Perception Report by Sandsoft provides valuable insights into the mobile game development industry, shedding light on the challenges, opportunities, and preferences of developers. As the industry continues to evolve, events like GamesBeat Next offer a platform for industry professionals to come together, learn from each other, and drive innovation in the gaming sector. Don’t miss out on this opportunity to connect with the next generation of video game leaders at GamesBeat Next!