SIAL Shenzhen, the gateway to the thriving food industry of Shenzhen, also known as the City of Food Valley, is set to host its second edition from 2-4 September 2024 at the Shenzhen Convention & Exhibition Center. The event, organised by the Comexposium Group, aims to showcase the booming food and beverage market in Southern China, where the Chinese government is working towards transforming Shenzhen into an international Food Valley. With over 1,500 exhibitors from more than 40 countries expected to participate in a 60,000 square metre exhibition space, SIAL Shenzhen 2024 promises to be a hub of innovation and business opportunities for the global food industry.
One of the key highlights of SIAL Shenzhen 2024 is the three product villages featuring Chinese food and beverages, international food and beverages, and international meat. These villages will provide a platform for exhibitors to showcase their products and engage with potential buyers and partners. Additionally, the event will feature 24 zones covering various segments of the food and beverage industry, including beverages, wine and spirits, ready-to-eat food, dairy products, fresh fruits and vegetables, and more. This diverse range of zones ensures that attendees will have the opportunity to explore a wide array of products and services.
Moreover, special zones at SIAL Shenzhen 2024 such as SIAL Innovation, SIAL Chic & Tea Contest, SIAL CUP Barista Challenge, and SIAL Snacking Awards will add an extra layer of excitement to the event. These zones will highlight innovative products, tea brewing competitions, coffee brewing demonstrations, and cutting-edge snacks that are shaping the latest trends in the food and beverage industry. Attendees can look forward to discovering new products, networking with industry professionals, and gaining insights into the latest market developments.
In line with the event’s focus on business matching and high returns on investment, Zhou Mingwu, Deputy Director of the Commerce Bureau of Shenzhen Municipality, emphasised the importance of transforming Shenzhen into an international MICE city. By fostering partnerships with local food manufacturers, collaborating with leading Chinese e-commerce giants, and offering online marketplace and matchmaking solutions, SIAL Shenzhen 2024 aims to create a conducive environment for business growth and expansion in the region.
In addition to SIAL Shenzhen, another significant event on the food industry calendar is SIAL Paris, the world’s biggest food innovation exhibition, celebrating its 60th anniversary from 19-23 October 2024 at the Parc des Expositions, Paris Nord Villepinte. With over 7,500 exhibitors from more than 130 countries expected to participate, SIAL Paris 2024 promises to be a global gathering of industry leaders, innovators, and decision-makers.
Under the theme ‚Own the Change,‘ SIAL Paris 2024 aims to address global food challenges and encourage industry experts to embrace current changes in the food industry. Through initiatives such as SIAL Insights, SIAL Innovation, and SIAL Start-Up, the event will provide a platform for showcasing CSR projects, future developments, and emerging start-ups in the food and beverage sector. Participating countries from around the world will showcase their products, highlighting the cultural diversity and inclusivity of the global food industry.
In conclusion, SIAL Shenzhen and SIAL Paris are two must-attend events for entrepreneurs in the food and beverage industry looking to explore new markets, discover innovative products, and forge valuable partnerships. With a focus on innovation, business matching, and industry trends, these events offer a unique opportunity to engage with the latest developments in the food industry and stay ahead of the curve. Whether you are a seasoned industry professional or a budding entrepreneur, SIAL Shenzhen and SIAL Paris are sure to provide a wealth of insights and opportunities for growth and success in the dynamic world of food and beverage.