The 10th edition of the Andorra Shopping Festival is set to take place from November 3rd to 19th this year. Andorra Turisme has allocated a budget of 830,000 euros for the event, which is 10% more than last year. 47% of the budget will go towards the communication plan, while 53% will be allocated for activities. The organizers are expecting to match or even surpass the record-breaking attendance of over 600,000 people from the previous edition.
Minister of Tourism and Commerce, Jordi Torres, expressed optimism about this year’s event, stating that the current edition is shaping up to be as successful as the previous one. He highlighted the positive impact of the Andorra Shopping Festival in attracting tourists to the country during a traditionally slow month for tourism.
Feedback from attendees of the previous edition was overwhelmingly positive, with a satisfaction rating of 8.3 out of 10. 90% of participants indicated that they would recommend the event to friends, family, and acquaintances. The festival has seen a steady increase in attendance over the years, with a 19% increase from 2021 and a 32% increase since its inception in 2013.
The focus of this year’s festival will be on promotions and revitalizing local businesses through activities centered around gastronomy, concerts, and street music. The theme of „shopping with excitement“ will guide the event, aiming to create a vibrant atmosphere where shopping becomes an enjoyable experience. Each commercial area will be adorned with a specific color theme, such as yellow for Vivand, pink-purple for Avinguda Meritxell, and green-blue for the Rotonda area.
A total of 98 street activities are planned for the festival, concentrated over the three weekends. Music will fill the streets with 32 concerts featuring 11 local bands and 9 itinerant performances. Each commercial zone will have a monochromatic stage matching its designated color theme, along with six selfie points. There will be 18 activities for adults and 15 for children, ensuring a diverse range of entertainment options for all attendees.
In conclusion, the Andorra Shopping Festival promises to be a vibrant and engaging event that celebrates the spirit of shopping and community. With a diverse range of activities, promotions, and entertainment, the festival is set to attract visitors from near and far, contributing to the economic and cultural vitality of Andorra. Don’t miss out on this exciting opportunity to experience the magic of shopping in Andorra!