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Elon Musk shuts down Tesla’s Costco marketing program, claiming he did not authorize it

Elon Musk’s decision to kill a Tesla marketing program in partnership with Costco in Taiwan has sparked curiosity and speculation among Tesla enthusiasts and industry experts. The CEO’s abrupt announcement on social media that he „canned“ the program without providing a clear explanation has left many wondering about the reasoning behind his decision.

Tesla, known for its limited marketing and advertising efforts, has been facing challenges with declining deliveries in recent quarters. In an effort to reverse this trend, the automaker has been exploring new marketing strategies, including partnerships with retail giants like Costco. The Costco car program in Taiwan was designed to offer perks to Tesla buyers, such as free Supercharging miles and charging accessories, without any discounts on the vehicles themselves.

However, Elon Musk’s sudden decision to cancel the program has raised questions about his leadership style and level of involvement in Tesla’s day-to-day operations. Some speculate that Musk, who is known for his active presence on social media, may have stumbled upon the program on X and decided to shut it down because he was not aware of it. This has led to discussions about whether Musk’s numerous responsibilities across multiple companies make him a part-time CEO, potentially impacting his ability to fully support Tesla’s mission.

As Tesla continues to navigate challenges in the competitive electric vehicle market, the need for a dedicated and fully engaged CEO has become more apparent. While Musk’s visionary leadership has been instrumental in driving Tesla’s success, some believe that the company would benefit from a CEO who can devote their full attention to accelerating the transition to sustainable energy.

In conclusion, Elon Musk’s decision to kill the Tesla marketing program with Costco in Taiwan has sparked debate about his leadership style and the need for a full-time CEO at Tesla. As the company strives to overcome challenges and maintain its position as a leader in the electric vehicle industry, the role of leadership and strategic decision-making will continue to be a topic of discussion among Tesla enthusiasts and industry observers.

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