In an effort to create a cashless society in the state of Pahang, the Malaysian Communications and Multimedia Commission (SKMM) is set to implement four phases in the third quarter of 2024. This initiative aims to promote digital transactions and reduce the reliance on physical cash in the state.
The Head of Community and Digital Inclusion Division at SKMM, Ms. Jafizwaty Ishahak, revealed that the first phase will kick off with a collaboration with 19 NADI (Digital Inclusion Hubs) in FELDA areas across Pahang. This strategic partnership aims to introduce cashless transactions in these communities and pave the way for a more digitalized economy.
„We have four phases planned for Pahang. We will implement cashless transactions in NADI, with 19 hubs located in FELDA areas. Additionally, we will collaborate on pilot projects with the State Government, organize a cashless month, and conclude with a Cashless Carnival to promote awareness and adoption of digital payments,“ Ms. Ishahak shared during a leadership briefing session with local authorities in Pahang.
Furthermore, the Director of SKMM Pahang, Mr. Shahrizal Husin, emphasized the state government’s support for the cashless society initiative. He highlighted the importance of promoting awareness and engaging with local authorities to ensure the successful implementation of cashless transactions in the state.
SKMM has outlined two key approaches to achieve a comprehensive cashless system. Firstly, through the implementation of business license renewal policies under the State Government, District Offices, and Local Authorities. Secondly, by conducting promotional campaigns and awareness programs to encourage digital transactions among businesses and consumers.
„Our promotional campaigns will focus on digital literacy, financial literacy, security, business opportunities, income opportunities, and capacity building for training. We aim to engage as many community members as possible, ensure cashless transactions are widely adopted, and encourage businesses to participate in digital platforms,“ Ms. Ishahak explained.
SKMM has conducted briefings on the cashless society initiative for all local authorities in Pahang during a four-day leadership session. This initiative aims to enhance the role of local authorities as catalysts for economic growth, improve smart city elements in service delivery to the public, and promote proactive and systematic maintenance of public facilities.
In conclusion, the move towards a cashless society in Pahang signifies a significant step towards digital transformation and economic advancement. With the support of SKMM, local authorities, and the community, the vision of a cashless state is well within reach. Through collaborative efforts and awareness campaigns, Pahang is poised to embrace a more efficient and secure digital payment ecosystem in the near future.