ENO, India’s No. 1 OTC Antacid, has recently introduced a new 3-in-1 variant that combines the power of ENO with the goodness of real jeera, ajwain, and kala namak for fast and effective relief from acidity, gas, and indigestion. This innovative product aims to provide consumers with a natural and effective solution to common digestive issues.
ENO has long been a trusted brand in India for providing quick relief from acidity. With over a billion sachets sold annually, ENO powders are known for their rapid action and effectiveness, making them the top choice among over-the-counter antacids in the country. The introduction of the new 3-in-1 variant further solidifies ENO’s position as a leader in the market for digestive health solutions.
The new ENO 3-in-1 variant incorporates the power of three traditional natural ingredients – jeera, ajwain, and kala namak – known for their digestive benefits. By combining these ingredients with the trusted relief of ENO, the product aims to address multiple digestive issues such as acidity, gastric discomfort, and indigestion in a refreshing and tasty natural flavor.
To promote the new variant, ENO has launched a TV commercial featuring actor Aparshakti Khurana and veteran actor Farida Jalal. The commercial showcases Aparshakti Khurana experiencing acidity at a wedding feast, leading to a series of home remedy suggestions from family members. Farida Jalal, playing the role of the wise granny, recommends ENO 3-in-1 as a fast and effective solution for digestive issues, highlighting the product’s blend of trusted natural ingredients and ENO’s quick relief.
Actor Aparshakti Khurana, who stars in the TVC, emphasizes the importance of fast relief from acidity, especially during festive occasions when indulging in various foods. ENO 3-in-1 offers a combination of ENO’s efficacy and the benefits of natural ingredients, making it an ideal solution for everyday acidity moments for food enthusiasts.
In addition to the national TVC, ENO has also launched a Southern edit featuring actor Kalidas Jayaram to engage with a wider audience. Kalidas Jayaram highlights the importance of fast relief from acidity during grand South Indian weddings, where indulgence in a variety of flavorful dishes can lead to discomfort. ENO 3-in-1 provides effective relief from acidity and other digestive issues, ensuring that celebrations remain joyful.
Kishlay Seth, Category Lead for Digestive Health at Haleon ISC, explains that the new ENO 3-in-1 variant is developed to meet the evolving needs of consumers who trust natural ingredients for digestive health. By combining the goodness of traditional ingredients with the power of ENO, the product offers a simple yet effective solution for acidity and reinforces the brand’s reputation for trust and reliability.
The TVC, conceptualized by creative agency Ogilvy and directed by Shoojit Sircar, captures the warmth and humor of Indian families while addressing a common concern of acidity. The campaign showcases how ENO’s new variant seamlessly integrates into everyday life as a modern solution for an age-old problem, with Farida Jalal’s iconic ‚Dadi‘ persona adding a relatable charm to the narrative.
In conclusion, ENO 3-in-1 is set to revolutionize the market for digestive health solutions by offering a unique blend of traditional natural ingredients and ENO’s trusted relief. With a comprehensive multimedia strategy and availability in various formats, the product is poised to become a go-to choice for consumers seeking fast and effective relief from acidity and other digestive issues.