Meta’s decision to hold off on Threads ads until the app reaches a billion users has sparked curiosity among users and marketers alike. While nothing has been officially announced, it appears that Meta is laying the groundwork for Threads monetization. A recent example shared by app researcher Alessandro Paluzzi gives us a glimpse of what promoted posts in Threads might look like. These posts will be marked as „Sponsored,“ indicating that they are advertisements.
The potential for Threads ads is evident, with Meta planning to include the app in its placement options in Meta Ads Manager. However, the company has clarified that they are not currently testing ads on Threads and there is no immediate timeline for monetization. This suggests that while progress is being made behind the scenes, the launch of Threads ads may not be imminent.
Despite the eventual introduction of ads, it is unlikely to significantly impact user experience on Threads. Users are accustomed to seeing sponsored content on social media platforms and are likely to scroll past these ads without much disruption. With Threads already boasting 200 million users and growing, the platform presents valuable opportunities for ad partners.
The timing of Threads ads remains uncertain, with possibilities ranging from a pre-holiday launch to a more extended testing phase. As the app continues to attract new users and communities from other platforms, the momentum behind Threads is expected to increase. While Meta may aim to reach 500 million users before implementing ads, the rapid growth of the app could expedite this process.
In conclusion, Meta’s exploration of ads on Threads offers a glimpse into the future of monetization for the app. While the exact timeline for the introduction of ads remains unclear, it is evident that Meta is preparing to capitalize on the advertising potential of Threads. Whether ads are rolled out in the coming weeks, months, or years, it is likely that Threads users will soon see sponsored content integrated into their feeds.