Elliot and Sam Day, the founders of FieldGoods, have made a significant impact on the prepared meal industry with their innovative approach to ready meals. The brothers have recently closed their largest round of investment fundraising, securing £750k to fuel the growth of their brand. With a focus on brand awareness, new product development, and team expansion, FieldGoods is poised for even greater success in the UK market.
FieldGoods has experienced impressive revenue growth, with two consecutive years of over 100% growth. The brand has secured partnerships with high-end stockists such as Fortnum & Mason, Whole Foods, Partridges London, Daylesford Organic, and Darts Farm, as well as over 140 independent retailers. This widespread availability has helped FieldGoods establish itself as a leader in the ready meal category.
One of the key pillars of FieldGoods‘ success is its commitment to sustainability. The brand follows a ‚field to freezer to fork‘ approach, sourcing ingredients from British suppliers and using home compostable or recyclable packaging. Additionally, FieldGoods HQ operates on green energy from renewable or carbon offset sources, further reducing its environmental impact. This dedication to sustainability sets FieldGoods apart in a market where consumers are increasingly conscious of the environmental footprint of their food choices.
Elliot and Sam Day’s journey to founding FieldGoods began in 2021, after three years in the London dining scene. Forced to close their restaurant during the pandemic, the brothers returned to Devon where they rediscovered the joys of home cooking. With a shared passion for sustainability, they launched FieldGoods from their kitchen, creating dishes that have since garnered numerous accolades, including six Great Taste Awards in 2024.
Looking ahead, Elliot and Sam are excited about the future of FieldGoods. With their recent investment round completed, they are well-positioned to expand their grocery presence across the UK. Their goal is to disrupt the ready meal category by offering convenient, delicious, and sustainable options for consumers. As they continue to innovate and grow, FieldGoods is a brand to watch in the evolving landscape of prepared meals.
In conclusion, Elliot and Sam Day, the founders of FieldGoods, have demonstrated a remarkable ability to combine culinary excellence with a commitment to sustainability. Their brand has quickly become a standout in the ready meal market, with a growing presence in high-end retailers and independent stores across the UK. With their recent investment success and a track record of award-winning dishes, FieldGoods is poised for continued growth and success in the years to come.