Fintilect, the new identity for three market-leading financial technology companies, has officially launched today, promising to revolutionize the digital banking experience for financial services institutions worldwide. By combining the expertise of ieDigital, Connect FSS, and ABAKA, Fintilect aims to provide hyper-personalized, AI-driven solutions that cater to the unique needs and preferences of individual customers.
One of the key features of Fintilect is its ability to recognize and communicate with customers on a personal level. By leveraging AI and machine learning capabilities, Fintilect analyzes a customer’s lifestyle, financial habits, and demographic data to predict the best course of action for engaging with them. This level of digital empathy allows financial service providers to create highly individualized interactions that improve customer loyalty and drive upselling opportunities.
The launch of Fintilect comes at a time when consumers are increasingly demanding more sophisticated digital banking solutions. With Fintilect, financial institutions can adapt to these changing expectations and thrive in a competitive market by offering personalized services that resonate with customers on a deeper level.
The three companies that make up Fintilect – ieDigital, Connect FSS, and ABAKA – bring a wealth of experience and expertise to the table. ieDigital, a former digital banking engagement platform in the UK, Connect FSS, a major enterprise digital banking service provider in the US, and ABAKA, an award-winning AI-driven recommendation engine, have a combined heritage of over 50 years in the industry.
Rami Cassis, CEO of Fintilect, is leading the strategic growth and evolution of the new entity, with Grant Parry and Fahd Rachidy taking on key roles as Chief Strategy Officer and Director of AI Global Sales, respectively. These senior appointments ensure that the expertise of each company is integrated into the Fintilect identity, providing clients with a seamless transition and continuity of service.
In a statement, Rami Cassis emphasized the importance of understanding customers as individuals with unique goals and aspirations. He highlighted Fintilect’s commitment to providing hyper-personalized insights to financial institutions, enabling them to engage with customers in a meaningful way and drive market share through innovative AI and digital solutions.
Overall, the launch of Fintilect marks a significant milestone in the financial technology industry, offering a new standard of personalized digital banking experiences for customers worldwide. With its advanced AI capabilities and deep understanding of customer needs, Fintilect is poised to transform the way financial services institutions interact with their clients and drive growth in an increasingly digital world.