30A, a stretch of Florida towns and beaches located between Destin and Panama City, has long been a beloved destination for Southern families seeking a quiet and relaxing getaway. Named after the highway that runs through it, 30A has recently gained popularity among visitors from all over the country, including states as far as Illinois and Montana. What was once a well-kept secret is now considered one of the country’s hottest luxury vacation spots.
The 26-mile stretch of 30A is lined with charming towns like Rosemary, Seaside, and Santa Rosa Beach, all of which offer stunning views of the Gulf of Mexico. Nestled between the bustling spring break destinations of Destin and Panama City Beach, 30A beaches have earned a reputation for their tranquil and family-friendly atmosphere. While in the past, visitors mainly came from nearby Southern cities like Atlanta and Nashville, there has been a noticeable increase in tourists and homebuyers from regions across the country.
In recent years, South Walton County, which encompasses 30A, has seen a significant rise in visitor spending during the peak summer season, totaling an increase of $500 million compared to 2019. The area has even been dubbed „the Hamptons of the South“ due to its upscale appeal. With its crystal-clear blue waters, powdery white sand, and Southern hospitality, 30A beaches have become a sought-after destination for travelers looking for a luxurious and relaxing retreat.
Real estate agent Beau Blankenship has witnessed the growing popularity of 30A firsthand, with buyers from cities like Chicago and Montana investing millions in properties along the coast. Blankenship attributes much of the area’s appeal to word of mouth, as well as national media coverage from outlets like The Wall Street Journal and The New York Times. The allure of 30A’s pristine beaches and upscale amenities has captivated visitors from all corners of the country, leading to a surge in real estate sales and vacation rentals.
The pandemic played a significant role in attracting more visitors to 30A, as Florida’s early and lenient reopening drew those seeking refuge from strict lockdown measures. Luxury rental owner Kemp Stewart has seen a boom in his vacation rental management business, with prices reaching as high as $2,500 per night. The median sales price of homes in communities like Rosemary Beach has skyrocketed, reflecting the increased demand for properties in the area.
Despite the influx of tourists and investors, the essence of 30A remains unchanged. Stewart emphasizes that 30A continues to be a place where families can come together and enjoy a beautiful environment. With its picturesque beaches, upscale amenities, and laid-back atmosphere, 30A has solidified its reputation as a premier luxury vacation destination that appeals to travelers from all walks of life.