Food Lion, a well-known omnichannel grocery retailer, has recently completed a massive $365 million renovation project in the greater Raleigh-Durham, NC, area and Mecklenburg County, VA. This significant investment has resulted in the remodeling of 167 stores, aimed at enhancing the overall shopping experience for customers. The renovated stores now offer an expanded product assortment, with a particular focus on providing convenient and affordable meal options that are ready-to-eat, ready-to-cook, or ready-to-heat.
One of the key features of the remodeled Food Lion stores is the introduction of fresh & simple™ branded meals, inspired by customer and associate feedback. Additionally, nearly all stores now offer self-checkout lanes, providing customers with the option to choose between traditional cashier-assisted checkout or self-checkout for a more efficient shopping experience. Food Lion has also invested in training and developing its associates to ensure the best customer service possible.
The modernized stores reflect Food Lion’s commitment to the communities it serves, providing an easy, fresh, and affordable shopping experience. The enhancements made to the stores aim to make life easier for customers, with a refreshed look and feel, as well as more convenient grab-and-go items.
In addition to the store upgrades, Food Lion has also focused on offering a wide variety of organic, gluten-free, and plant-based items, including their Nature’s Promise brand of wholesome and organic products. Through their Local Goodness program, Food Lion stores now offer a selection of regional items sourced from local growers or manufacturers, further connecting with the community and supporting local businesses.
Furthermore, Food Lion has introduced an eCommerce solution in all stores, including Food Lion To Go Pickup and Home Delivery options. This convenient service allows customers to place orders online and experience the same low prices and fresh food items they would find in-store.
In line with their commitment to sustainability, the enhanced Food Lion stores feature energy-efficient LED lighting and refrigerated cases with doors to reduce their environmental footprint. This not only helps support Food Lion’s sustainability goals but also helps reduce costs in the long run.
Food Lion’s dedication to addressing food insecurity is evident through their hunger-relief platform, Food Lion Feeds. The company has contributed funds to various organizations, such as Inter-Faith Food Shuttle in Raleigh, NC, to support programs that aim to break the cycle of poverty and provide culinary training to individuals in need.
Through their food rescue program, Food Lion stores regularly donate unsaleable edible food to local feeding agencies, supporting their clients‘ nutritional needs. The company has donated millions of pounds of food to food banks in the Raleigh-Durham area, helping to combat hunger and food insecurity in the community.
Overall, Food Lion’s recent renovations and investments demonstrate their commitment to providing an easy, fresh, and affordable shopping experience for their customers, while also supporting the communities they serve through various initiatives aimed at addressing food insecurity and promoting sustainability.