In celebration of its 10th anniversary, O Shopping Company Limited, a subsidiary of GMM Grammy Public Company Limited, is marking a significant milestone as a leader in Media Commerce. The company is advancing its business strategy to create a comprehensive Business Ecosystem to foster growth and resilience, catering to the continuously expanding commercial market. Throughout the month of June 2022, O Shopping is offering promotions as a token of gratitude to its customers on this special occasion.
Mr. Kolap Suwatsangkur, the CEO of O Shopping Company Limited, emphasized that O Shopping is a trusted Media Commerce platform that has consistently delivered quality products and post-sales services over the past decade. This commitment has positioned O Shopping as one of the most popular platforms in Thailand, attracting customers with a wide range of products and services. Despite the challenges posed by the COVID-19 pandemic, O Shopping has adapted to the changing consumer behavior, particularly in the health and wellness sector. The demand for health supplements has increased by 33% in the past year, while consumer electronics and fashion and underwear products have also seen significant growth.
To drive continuous and sustainable growth, O Shopping has outlined five key strategies:
1. Product: O Shopping selects high-quality products based on consumer insights and market trends to meet customer demands. Each product undergoes rigorous testing by experts to ensure quality and value for money.
2. Channel: O Shopping utilizes a comprehensive distribution network, including TV home shopping, digital TV, satellite channels, websites, and e-commerce platforms. The company is expanding into Social Commerce to align with the evolving consumer behavior in the Next Normal era.
3. Personal Shopper: O Shopping enhances its Personal Shopper services through Tele Marketing and Chat Marketing, employing personalized marketing strategies based on Big Data analysis to anticipate customer preferences.
4. Media and Content: O Shopping creates engaging and memorable product presentations across various media channels to reach a wider audience.
5. Customer Experience: O Shopping focuses on providing a seamless and satisfying shopping experience for customers, from product recommendations to post-sales services, ensuring maximum customer satisfaction.
Mr. Kolap Suwatsangkur further revealed that O Shopping’s key business goal this year is to build a Business Ecosystem to solidify its position as a leader in Media Commerce. The company aims to offer quality products at competitive prices, advertise through diverse channels, and provide a seamless shopping experience across all customer touchpoints. O Shopping has already started creating unique content through branded content live commerce on channels like ONE 31 and GMM 25, receiving positive feedback from viewers.
In celebration of its 10th anniversary, O Shopping has allocated over 100 million baht to offer special discounts to customers throughout June 2022. Customers can enjoy discounts of up to 70% on selected products, with an additional 10% discount and the opportunity to purchase exclusive items for just 10 baht. Limited sets of products are also available at a special price of 1,000 baht. Customers can stay updated on promotions through O Shopping’s Line official account or website.
In conclusion, O Shopping’s commitment to innovation, customer satisfaction, and business growth has solidified its position as a leading Media Commerce platform in Thailand. As the company embarks on its next decade, it continues to adapt to changing consumer trends and deliver exceptional value to its customers.