Netflix and Google have joined forces in a groundbreaking partnership that will revolutionize the way viewers interact with their favorite shows. The popular Netflix series, Emily In Paris, has become a cultural phenomenon, known for its chic fashion and glamorous Parisian setting. Now, thanks to this collaboration, fans of the show can immerse themselves even further into the world of Emily Cooper and her stylish wardrobe.
The partnership between Netflix and Google includes Google becoming the title sponsor of Emily In Paris, a first for the streaming platform. This means that Google will have a prominent presence throughout the show, enhancing the viewing experience for audiences. Additionally, Google will sponsor the latest season of the show, as well as earlier seasons, providing a seamless integration of their technology into the storyline.
One of the most exciting aspects of this partnership is the introduction of Google Lens technology to enhance the shopping experience for viewers. With Google Lens, Netflix members can scan Emily’s looks from the show and instantly find similar fashion items that they can purchase. This innovative feature allows fans to recreate Emily’s iconic style in their own wardrobe, bringing a touch of Parisian glamour into their everyday lives.
For users on the ad plan, the partnership will include pause ads that prompt viewers to use Google Lens to scan the screen, as well as 15-second commercial spots featuring Lily Collins reprising her role as Emily. These ads will showcase how Google Lens can help with fashion shopping, further integrating the technology into the viewing experience.
To celebrate the launch of the new season, Google sponsored a pop-up event in Los Angeles where attendees could scan outfits from the show to find similar options. The event also featured a contest where participants could answer questions to win a trip to Paris, adding an element of excitement and engagement for fans of the series.
This partnership marks a significant expansion into the shoppable content arena for Netflix, showcasing their commitment to providing innovative and interactive experiences for viewers. By leveraging Google’s technology, Netflix is able to offer a unique and personalized shopping experience that enhances the connection between viewers and their favorite shows.
Stephanie Horton, Google’s senior director of global consumer marketing & commerce, expressed her excitement about the partnership, stating, „We’re thrilled to partner with Netflix and Emily in Paris to bring the joy of shopping directly to your screen. With Google Lens, you can turn your TV screen into your personal runway – effortlessly shopping the world’s fashion in one place.“
Overall, the collaboration between Netflix and Google represents a new era of interactive and immersive entertainment. By combining the power of technology with the allure of fashion and storytelling, this partnership is sure to delight fans of Emily In Paris and set a new standard for the future of streaming content.