Calvin Klein’s new campaign featuring actor Greta Lee is making waves in the fashion world with its bold and empowered exhibitionism. The campaign, which draws inspiration from ’90s nostalgia and the iconic film Risky Business, showcases Lee in a series of provocative and empowering scenes that challenge traditional notions of beauty and sexuality.
In the commercial, Lee, a first-time Emmy nominee for her role in The Morning Show, channels Tom Cruise as she dances around a house party in nothing but socks, Calvin Klein undies, and a jacket. She exudes confidence and attitude as she takes to the streets for a public romp in her logo skivvies, set to the upbeat pop anthem „We Got the Beat“ by The Go-Go’s.
This new campaign marks a shift towards body appreciation for Lee, who describes the experience as „radical and emotional.“ In a statement from the brand, Lee expresses gratitude for being in her body and embracing everything she has been through. The ad, directed by Mert Alas, captures Lee’s sense of empowerment and self-acceptance, making a bold statement about beauty and confidence.
Calvin Klein has a history of pushing boundaries with its advertising, and this campaign is no exception. The brand has faced controversy in the past for its provocative ads, but continues to push the envelope with its celebrity-packed roster and bold creative choices. Lee’s addition to the brand’s lineup adds a new level of excitement and energy to the campaign, showcasing her talent and confidence in front of the camera.
As the campaign launches globally, with out-of-home placements in major cities, viewers can expect to see more content featuring Lee wearing products that pay homage to the brand’s iconic history. With a nod to its stylistic roots and a focus on reenergizing its classic pieces, Calvin Klein is setting the stage for a season of bold and empowering fashion choices.
Overall, Calvin Klein’s new campaign featuring Greta Lee is a celebration of body positivity, empowerment, and self-expression. With its bold creative direction and fearless approach to advertising, the brand continues to push boundaries and challenge traditional norms in the fashion industry. Lee’s debut marks a new chapter for Calvin Klein, one that is sure to captivate audiences and spark important conversations about beauty, confidence, and self-love.