As the back-to-school season approaches, retailers are gearing up for a surge in sales as parents and students prepare for the new school year. However, this year’s shopping experience may feel more stressful than usual, as shoppers are facing higher prices and inflation concerns. According to a survey from Advantage Solutions, more than two-thirds of shoppers have noticed increased prices during their back-to-school shopping trips, leading nearly 40% to cut back on other expenses to cover school-related costs.
With school openings looming, parents are also feeling the pinch of higher grocery prices as they stock up on lunch supplies and after-school snacks. The average parent plans to spend $80 per week per child on these items, adding to the financial strain of the back-to-school season. Christi Geary, executive vice president of Advantage Unified Commerce, notes that the return to school represents a fresh start for families, prompting a focus on structure and healthy habits.
In response to these trends, the AUC Intelligence team has observed a growing demand for healthier and more convenient grocery options. Parents are seeking nutritious snacks that are easy to pack, with organic, non-GMO, and plant-based products gaining popularity. Retailers are adapting to this shift by offering promotions, introducing new products, and enhancing the shopping experience with personalized and engaging initiatives.
As shoppers navigate the challenges of inflation, many are adjusting their shopping habits to save money. Half of back-to-school shoppers plan to purchase private or less expensive brands, while others are on the lookout for sales and coupons. Advantage Solutions supports retailers in creating omnichannel experiences and implementing strategies to attract budget-conscious shoppers.
The back-to-school shopping season presents a significant opportunity for retailers, with last year’s sales totaling $41.5 billion. While big-ticket items like clothing and electronics are typically purchased in July, grocery lists are now being updated to include lunch foods, snacks, and other essentials. Private brands have become increasingly popular as consumers seek quality products at affordable prices, reflecting a broader trend towards value-conscious shopping.
In response to the pressures of back-to-school shopping, parents are exploring creative ways to manage costs, such as bulk buying and splitting groceries. This approach allows families to save money while stocking up on essentials for school lunches and snacks. Additionally, the social aspect of school shopping adds to the stress, as parents strive to ensure their children have the right items to fit in with their peers.
As the focus shifts to planning and preparing for the school year, grocery retailers must adapt to meet the changing needs of shoppers. By offering a diverse range of products, promotions, and personalized experiences, retailers can capitalize on the back-to-school season and provide value to budget-conscious families. With the right strategies in place, retailers can make the grade during this critical shopping period.