Johnnie Walker Blonde, a brand known for its innovative approach to whisky, is making waves in the realm of drop culture with its latest partnership with local clothing brand, Happyville. This exciting collaboration sees the launch of an exclusive range of jackets that blend style and freshness for whisky enthusiasts.
Happyville, founded in 2017 by Lebohang Serame and Fargo Seremane, is a Johannesburg-based clothing brand that draws inspiration from nostalgic street culture from around the world while staying true to its South African roots. The brand’s aesthetic reflects the past, present, and future of South African culture, making it a perfect match for Johnnie Walker Blonde’s commitment to influencing culture in innovative ways.
The collaboration between Johnnie Walker Blonde and Happyville is a testament to the brand’s dedication to pushing boundaries and revolutionizing the whisky scene. By partnering with a local brand that embodies creativity and boldness, Johnnie Walker Blonde is able to tap into the unique talents and perspectives of young creatives like Happyville.
„We are thrilled to embark on this new journey with Johnnie Walker Blonde and tap into uncharted territory for our brand,“ said Lebohang Serame, co-founder of Happyville. „This collaboration will help us reach greater heights in channelling our inner creativity and rising to the occasion of shaping the norms of street culture through fashion. This is a fresh, vibrant, and bold step for our brand, and we are excited for our consumers to experience this collection with Johnnie Walker Blonde.“
The partnership between Johnnie Walker Blonde and Happyville is a reflection of South Africa’s vibrant and inclusive culture, which has become a global stage for trends and narratives that give young creatives a platform to showcase their talents. By embracing collaborations with brands like Happyville, Johnnie Walker Blonde is able to create impactful campaigns and narratives that resonate with consumers who push boundaries and shape culture.
„Our consumers form a huge part of our story and continue to challenge the norms, which is why we have embarked on this journey with Happyville,“ said marketing manager Keval Ramaj. „Their fearless approach to shifting the narrative and cultural needle through their clothing brand aligns perfectly with our brand values. We are excited for our consumers to experience this collaboration and walk on the bright side in their Johnnie Walker x Happyville drip.“
The latest collection from the Johnnie Walker Blonde x Happyville collaboration will be showcased in Sandton, where the vibrant Johnnie Walker Blonde liquid and fashion will come together to create an unforgettable experience. This partnership marks a new chapter for both brands as they continue to push boundaries and shape the future of street culture through innovative collaborations.