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Helsinki-based e-commerce startup Starcart introduces AI-powered shopping to Swedish consumers — Retail Technology Innovation Hub

:retailtechinnovationhub.com

In the fast-paced world of e-commerce, staying ahead of the competition is crucial for businesses looking to thrive in the digital marketplace. One company that is making waves in the industry is Starcart, a revolutionary e-commerce platform that is changing the game for both merchants and customers alike.

Eric Letkow, from Proshop, one of Starcart’s merchant partners, raves about the platform, stating, „The most advanced e-commerce platforms are outshined by the simplicity and convenience of Starcart – for us and the customer.“ Letkow praises Starcart for its full transparency, lack of technical integration, and its status as a new favorite sales channel. He goes on to express his surprise at the seamless experience provided by Starcart, wondering why it can’t always be this easy.

Recently, Starcart achieved a significant milestone by receiving an EU-wide Payment Institution license from the Finnish Financial Regulatory Authority, or FIN-FSA. This development allows Starcart to expand its reach across Europe, bringing its innovative solution to all 30 EU and EEC markets. With a recent 3.5 million euro seed funding round led by Inventure in 2023 and over 15 million products available from more than 200 online stores, Starcart is poised for continued growth and success.

In addition to its impressive achievements, Starcart is also making waves in the industry through its participation in the 2024 RTIH Innovation Awards. The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, focus on celebrating global tech innovation in the omnichannel world. With a key focus on AI, the sixth edition of the awards is now open for entries, offering businesses the opportunity to showcase their cutting-edge technologies and solutions.

For those interested in participating in the 2024 RTIH Innovation Awards, key dates to keep in mind include the award entry deadline on Friday, 25th October, the reveal of the 2024 shortlist on Tuesday, 29th October, and judging days from 30th October to 6th November. The winners will be announced at the 2024 RTIH Innovation Awards ceremony on Thursday, 21st November, to be held at RIBA’s 66 Portland Place HQ in Central London.

Overall, Starcart’s innovative approach to e-commerce, combined with its recent achievements and participation in industry awards, solidifies its position as a game-changer in the digital marketplace. With a focus on simplicity, convenience, and transparency, Starcart is setting a new standard for e-commerce platforms and paving the way for future advancements in the industry.

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