iQIYI, a leading online entertainment service in China, has recently expanded its successful VR adaptations with the launch of a new immersive theater experience at Galaxy Macau. This latest project, adapted from the popular fantasy series Love Between Fairy and Devil, has received positive feedback from customers, showcasing the commercial potential of the company’s premium IP while offering users an exciting journey that deepens their connection to the content.
Building on the success of previous VR adaptations like Strange Tales of Tang Dynasty 2: To the West and Luoyang, iQIYI’s latest project aims to bring culture to life through cutting-edge technology. The immersive experience incorporates interactive gesture control, flight motion simulators, and artificial intelligence, allowing players to solve puzzles and step into the roles of characters from the drama. This visually stunning world faithfully replicates the original series, captivating audiences with engaging storylines.
The ‚Love Between Fairy and Devil‘ VR Immersive Experience Center at Galaxy Macau offers visitors a variety of activities to enhance their experience. From exploring a dress-up zone featuring Hanfu costumes to enjoying themed food stalls and souvenir shops, guests can immerse themselves in the world of the drama. The venue also hosts cultural activities during traditional festivals, providing a rich and immersive experience for visitors.
Hang ZHANG, Senior Vice President of iQIYI, expressed excitement about the project’s potential to enhance cultural tourism in the Greater Bay Area. The collaboration with Galaxy Macau aims to provide an extraordinary experience for visitors, showcasing the beauty of traditional Chinese culture through innovative technology and immersive storytelling.
Following its debut in Macao, the project is set to expand to various cities across China by the end of 2024, including Shanghai, Hefei, and Shenzhen. Kevin KELLEY, Chief Operating Officer of Galaxy Entertainment Group, highlighted the project’s focus on introducing visitors to traditional Chinese culture, aiming to establish the VR experience as a new cultural and tourist landmark in Macao.
iQIYI’s commitment to leveraging its valuable IP for growth is evident in its exploration of new revenue streams beyond membership and ads. By developing offline experiences and IP derivatives, the company aims to extend the influence of its premium content and drive commercial value. With a focus on innovative technology and immersive entertainment, iQIYI continues to adapt its IP into diverse formats, providing viewers with engaging ways to experience their favorite content both online and offline.
In conclusion, iQIYI’s expansion of successful VR adaptations from ‚Love Between Fairy and Devil‘ demonstrates the company’s dedication to leveraging its premium IP for growth and innovation. By offering immersive experiences that bring culture to life and engage audiences in new ways, iQIYI is setting a new standard for entertainment in China and beyond.