Cultural marketing agency 160/90 has recently made a significant appointment, bringing former global business development lead Jessica Sinn on board as executive vice president. In her new role, Sinn will be tasked with overseeing the growth of the company’s entertainment marketing division and leading integrated marketing initiatives for 160/90.
Sinn brings with her over two and a half years of experience at the agency, having previously held the position of global business development lead. Based out of the agency’s Los Angeles office, which has recently relocated to Beverly Hills, Sinn’s background includes roles at Chief, a private network for executive women, as well as advertising agency Team One and marketing agency 72andSunny.
According to Ed Horne, president of 160/90, Sinn has proven herself to be a valuable senior leader within the agency, driving tangible results with her innovative approach to business development and strong cultural acumen. With entertainment marketing playing an increasingly important role in helping brands connect with their target audiences, Sinn’s leadership will be crucial in pushing the agency’s offerings forward.
The entertainment marketing team at 160/90 focuses on connecting brands to the world of entertainment through various avenues such as talent partnerships, co-promotional partnerships, branded content, and campaign support. By working closely with WME, the team is able to identify new and emerging opportunities for brands to engage with film and television development and production.
With a global marketing team spanning regions such as the United States, Europe, the Middle East, and Africa, 160/90 boasts an impressive client roster that includes names like Amazon, Visa, and Palo Alto Networks. In addition to these clients, the agency also collaborates with brands such as AB InBev, Audi, DP World, Marriott International, and USAA.
Overall, Jessica Sinn’s appointment as executive vice president at 160/90 signals a new chapter for the agency’s entertainment marketing division. With her leadership and expertise, the agency is well-positioned to continue delivering culturally-driven solutions and pushing the boundaries of the entertainment marketing landscape.