Kaltura, a leading Video Experience Cloud provider, has recently been recognized for its outstanding contribution to the field of event management solutions. In the 7th annual MarTech Breakthrough Awards program, Kaltura Webinars and Events was awarded the title of Best Overall Event Management Solution Provider. This prestigious accolade highlights Kaltura’s commitment to innovation in the realm of webinars and virtual and hybrid events.
One of the key factors contributing to Kaltura’s success is its continuous integration of AI-powered engagement and personalization tools. These tools have significantly enhanced audience engagement for virtual events and webinars, leading to an 89% increase in engagement and an 83% increase in satisfaction scores and efficiency. By leveraging AI technology, Kaltura has developed features such as a content repurposing engine, an email notification engine, an event page builder, and a real-time event moderator assistant. These tools not only streamline event management processes but also provide valuable insights to enhance the overall attendee experience.
Kaltura Webinars and Events offers a comprehensive platform for organizing and tracking virtual events and webinars of any size. With a wide range of engagement tools at their disposal, event managers can create extraordinary digital experiences that drive meaningful interactions with attendees. The AI tools embedded in the platform use real-time session data to suggest immediate actions for increasing attendance and enriching the audience’s experience. Additionally, these tools can generate webinar titles, blurbs, and agendas based on basic prompts, making event planning more efficient and effective.
The MarTech Breakthrough Awards program aims to recognize excellence and innovation in various marketing, sales, and advertising technology categories. This year’s program attracted nominations from companies worldwide, highlighting the global impact of technological advancements in the industry. Kaltura’s win in the Best Overall Event Management Solution Provider category underscores the company’s commitment to empowering organizations to create personalized digital experiences through virtual events.
As marketing strategies evolve and data privacy regulations change, the importance of virtual events as a source of first-party data has become increasingly crucial. Kaltura’s platform enables marketers to leverage these events to gather valuable data and deliver personalized experiences to their audience. By winning the Best Overall Event Management Solution Provider award, Kaltura has solidified its position as a leader in the industry, helping companies navigate the shifting landscape of digital marketing.
In conclusion, Kaltura’s recognition in the MarTech Breakthrough Awards program is a testament to the company’s dedication to driving innovation in event management solutions. By harnessing the power of AI technology and providing a comprehensive platform for organizing virtual events, Kaltura is empowering organizations to create extraordinary digital experiences that resonate with their audience. As the marketing landscape continues to evolve, Kaltura remains at the forefront of delivering cutting-edge solutions that elevate the digital experience to new heights.