Vilafranca Activa, a local association of merchants in Vilafranca, is bringing back a campaign to retain customers, promote shopping, and liven up the streets of the town center. The former Shopping Night has been transformed into the Commerce Festival, which will take place on June 7th and has been introduced with some new features. With the aim of encouraging the participation of the majority of its members, Vilafranca Activa has decided to concentrate the activities between 5 pm and 10 pm, instead of extending it until midnight as in previous editions. Additionally, the traditional fashion show of the shops has been eliminated, but the schedule of activities is quite diverse.
The association of merchants will offer a program with two itinerant shows, live music on the street, a dance performance at Parellada, wine tasting from Covides, and a balloon drop, which will be concentrated in Constitution Square.
On the other hand, the participating shops will offer discounts, promotions, raffles, and gifts throughout the day for customers who visit the stores.
Furthermore, Vilafranca Activa and Covides reaffirmed their commitment to work together by signing a collaboration agreement for the fourth time. According to the president of the wine cooperative, Rafel Ramon, „it is an honor to collaborate with local commerce because it benefits the promotion of products and helps to promote the region.“
Vilafranca Activa, the renewed association of merchants in Vilafranca, which now has nearly 170 members, will celebrate the Commerce Night this Friday at the Trinitaris cloister, „an event dedicated to ourselves to share,“ according to the president of the entity, Xavier Lecegui.
In conclusion, the Commerce Festival organized by Vilafranca Activa promises to be a vibrant and engaging event for both merchants and customers. With a variety of activities, discounts, and entertainment, it aims to create a lively atmosphere in the town center and promote local businesses. The collaboration between Vilafranca Activa and Covides highlights the importance of supporting and promoting local products and businesses, ultimately benefiting the community as a whole. Don’t miss out on this exciting event on June 7th and join in the celebration of commerce in Vilafranca.