Solo Stove, a popular brand known for its smokeless fire pits, has once again partnered with the legendary rapper Snoop Dogg for a new marketing campaign titled „Blunt Marketing.“ This collaboration, deemed the brand’s largest campaign to date, aims to showcase Solo Stove’s products in a candid and straightforward manner, leveraging Snoop Dogg’s iconic persona and blunt approach to marketing.
The campaign, developed in partnership with The Martin Agency, features Snoop Dogg and Warren G engaging in what the brand calls a „blunt“ session. This clever play on words references both the slang term for a rolled marijuana cigarette and the straightforward approach the duo takes in discussing Solo Stove’s products. The campaign is set to be aired across various platforms including video, digital, social channels, and more.
Following the success of their previous campaign, „Snoop Dogg Goes Smokeless,“ Solo Stove is doubling down on their partnership with Snoop Dogg to drive awareness and sales for their smokeless fire pits. The brand isn’t shying away from Snoop Dogg’s association with smoking but rather embracing it to create a unique and engaging marketing campaign.
The „Blunt Marketing“ campaign includes a series of ads featuring Snoop Dogg and Warren G having candid conversations about Solo Stove products. The messaging is clear and direct, with Snoop Dogg humorously acknowledging his influence on consumers by stating, „I’m here because you’re more likely to buy this fire pit because I’m Snoop.“
In addition to the advertising campaign, Solo Stove will be launching three new products in the fall, further expanding their product line. The media strategy for the campaign includes a mix of video, digital, social, influencer tie-ups, audio, search, and retail placements. The brand will also be featured on high visibility programs like „The Voice,“ where Snoop Dogg will make an appearance as a vocal coach.
To sweeten the deal, Solo Stove will be offering limited-edition merchandise including a Snoop x Solo Stove fire pit, fire pit accessories, sweatshirts, hats, and water bottles as gifts with purchase. This exclusive collaboration with Snoop Dogg aims to drive momentum towards Solo Stove’s direct channels, which have seen slower-than-expected growth in recent quarters.
Overall, Solo Stove’s „Blunt Marketing“ campaign with Snoop Dogg is a bold and innovative approach to promoting their smokeless fire pits. By leveraging the rapper’s iconic status and candid personality, the brand is sure to capture the attention of consumers and drive sales for their products.