Lowe’s Media Network Unlocks More Opportunities that Deliver Growth for Brand Partners
Lowe’s Companies, Inc. has recently announced new advancements to its media network, aiming to provide a world-class retail media experience for its brand advertisers. With a focus on enhancing white glove service, Lowe’s has rebranded its retail media network as Lowe’s Media Network, along with introducing new channels and expanded placements to support its strategic growth.
The rebranding of Lowe’s Media Network signifies a closer integration between Lowe’s merchandising and marketing strategies. According to Jen Wilson, Lowe’s chief marketing officer, the transformation of their enterprise marketing strategy has been closely tied to the evolution of Lowe’s Media Network. This collaboration has led to the development of customized strategies that help brand partners connect with customers throughout their journey.
In 2024, Lowe’s Media Network has expanded its portfolio of omnichannel advertising solutions to better meet the business goals of its brand partners. The network now offers onsite premium native display and sponsored product ads on Lowes.com and the Lowe’s app, as well as omni-channel programmatic activations across various digital platforms. Additionally, offsite advertising placements on email, paid search, and social media channels have been enhanced to reach a wider audience.
John Storms, general manager and head of Lowe’s Media Network, emphasizes the importance of personalized and localized advertising to engage customers effectively. By introducing new channels such as paid search and in-store audio, Lowe’s Media Network aims to provide brands with innovative ways to connect with customers at different touchpoints.
Since its inception in 2021, Lowe’s Media Network has experienced rapid growth, serving over 300 brands in various home improvement categories. With a focus on providing full-funnel advertising solutions, the network aims to help brands connect with more than 120 million unique customers through tailored advertising strategies.
Looking ahead, Lowe’s Media Network remains committed to offering a best-in-class retail media experience for its partners. By continuously developing solutions tailored to its growing customer and vendor base, Lowe’s Media Network strives to make it easier for brands to collaborate and grow their business with Lowe’s.
For more information on the customized advertising solutions available through Lowe’s Media Network, interested parties can visit LowesMediaNetwork.com. As Lowe’s continues to enhance its retail media network, brand partners can expect more opportunities for growth and engagement in the evolving landscape of retail advertising.