Are you considering pursuing a programme in Strategic Marketing? If so, you’ll be pleased to know that through a combination of online pre-study modules and induction week, you will be well-prepared to dive into the academic rigour and practical applications of this field. This comprehensive preparation not only equips you with the necessary knowledge but also ensures that you are ready to maximize the benefits of your programme.
Before the official start of your programme, you will be required to complete online pre-study modules. These modules, delivered through The Hub, our virtual learning environment, cover essential topics such as Maths, Data Analysis, Accounting, Study Skills, Marketing Fundamentals, and Plagiarism Awareness. While these modules do not contribute to your final award, they provide a common base of knowledge for all students, setting the stage for a successful academic journey.
In September, your MSc Strategic Marketing induction will take place at our vibrant South Kensington campus in London. This induction week will include a welcome event where you can meet your fellow students, esteemed faculty members, and programme staff. This is an excellent opportunity to network, forge new connections, and get a glimpse of life at Imperial College London.
Once the programme officially begins, you will delve into core modules that build on your previous experience while introducing new and challenging disciplines. These modules aim to provide you with a broad commercial understanding as a foundation for the focused study of marketing. You will also develop practical tools for the application of marketing strategies, preparing you to tackle real-world challenges in the field.
Throughout the academic year, you will explore various modules that cover a range of topics essential for success in today’s fast-changing global marketplace. From understanding shareholder interests and driving growth to analyzing consumer behavior and leveraging digital tools for marketing strategies, each module is designed to equip you with the skills needed to excel in the field of Strategic Marketing.
Additionally, international experience is embedded into the programme, offering opportunities to learn about different cultures, beliefs, and business customs. This exposure will not only widen your worldview but also enhance your interpersonal and intercultural awareness, essential skills for success in a globalized world.
For those seeking even more international exposure, the optional Global Exchanges programme allows you to take specialized electives at one of our partner schools. This opportunity not only increases your international network but also provides a unique learning experience that can further enhance your understanding of Strategic Marketing.
In conclusion, the MSc Strategic Marketing programme at Imperial College London offers a comprehensive and well-rounded curriculum that prepares you for the challenges and opportunities in the dynamic field of marketing. With a blend of theoretical knowledge, practical skills, and international exposure, you will be well-equipped to excel as a marketing professional in today’s competitive business landscape.