Estonia has been gaining recognition for its innovative and high-quality products in recent years, with many local businesses thriving in the global market. One such entrepreneur making waves in the Estonian business scene is Lenno Uusküla, a successful businessman known for his keen eye for spotting opportunities and creating successful ventures. In a recent article on arvamus.postimees.ee, Uusküla delves into the concept of the „Estonian product“ and why conducting business in Estonia is a smart choice.
Uusküla begins by questioning what exactly constitutes an „Estonian product.“ Is it a product that is physically manufactured in Estonia, or does it encompass products that embody the spirit and values of the Estonian people? He argues that the latter is more important, as it is the unique identity and culture of Estonia that sets its products apart in the global marketplace. By infusing their products with Estonian values such as innovation, sustainability, and quality, businesses in Estonia can create a strong brand that resonates with consumers worldwide.
One of the key reasons why Estonia is an excellent place to conduct business, according to Uusküla, is its conducive business environment. The country boasts a highly skilled workforce, a transparent legal system, and a supportive government that encourages entrepreneurship and innovation. Additionally, Estonia’s digital infrastructure is among the most advanced in the world, making it easy for businesses to operate efficiently and reach a global audience.
Uusküla also highlights the importance of collaboration and networking in the Estonian business community. He notes that Estonian entrepreneurs are known for their willingness to share knowledge and resources, creating a supportive ecosystem that fosters growth and success. By tapping into this network of like-minded individuals, businesses in Estonia can access valuable insights, partnerships, and opportunities that can propel them to new heights.
Furthermore, Uusküla emphasizes the importance of sustainability in the modern business landscape. He argues that consumers are increasingly conscious of the environmental and social impact of the products they purchase, and businesses that prioritize sustainability are more likely to attract and retain customers. Estonia, with its focus on innovation and sustainability, is well-positioned to capitalize on this trend and create products that not only meet consumer demand but also contribute to a more sustainable future.
In conclusion, Lenno Uusküla’s insights shed light on the unique advantages of conducting business in Estonia and the potential for businesses to thrive by embracing the values and identity of the Estonian people. By leveraging Estonia’s business-friendly environment, digital infrastructure, collaborative community, and commitment to sustainability, entrepreneurs in Estonia can create products that stand out in the global marketplace and drive success for years to come.