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Morrisons introduces new in-store food and drinks sampling program

Morrisons Media Group (MMG) has recently announced the launch of an exciting new in-store food and drink sampling initiative across its UK supermarkets. This initiative aims to connect customers with new products and provide brands with a unique opportunity to engage with consumers in a dynamic way.

The in-store sampling activities will take place in Morrisons locations throughout the UK during the upcoming autumn season of 2024. Brands will have the opportunity to book in-aisle sampling activities, allowing them to showcase their products to customers in a hands-on and interactive way.

This new service is part of MMG’s ongoing efforts to offer innovative ways for brands to connect with consumers. In addition to in-store sampling, Morrisons has also introduced digital screens, trolley media, and personalised loyalty offers to enhance the shopping experience for customers.

The in-store sampling initiative complements the digital enhancements made by Morrisons, including the My Points Boosters trial for More Card loyalty members. Morrisons has also partnered with Epsilon to feature sponsored products on its e-commerce site, providing brands with additional opportunities to reach consumers online.

Jodie Locking, Morrisons‘ digital marketing head, expressed excitement about the new in-store sampling initiative, stating that it will improve customers‘ shopping experience. The partnership with Epsilon will also help position Morrisons.com as a key e-commerce destination for advertisers.

Established in September 2022, Morrisons Media Group serves as a comprehensive retail media solution, allowing brands and agencies to connect with Morrisons customers through various media platforms. The group is a collaborative venture with SMG, a leading media agency.

Lee LeFeuvre, SMG’s chief commercial officer, emphasized the importance of launching new product development for FMCG brands. He noted that Morrisons shoppers are open to trying new products, making the in-store sampling initiative a valuable opportunity for brands to drive sales and improve the shopping experience for customers.

In July 2024, Morrisons announced a new partnership with the Institute for Agriculture and Horticulture, with the goal of accelerating the UK farming industry’s journey towards net zero. This partnership highlights Morrisons‘ commitment to sustainability and supporting the UK farming industry.

„Morrisons launches in-store food and drinks sampling initiative“ was originally created and published by Retail Insight Network, a GlobalData owned brand. The information provided on this site is for general informational purposes only, and readers are encouraged to seek professional advice before taking any action based on the content.

Overall, Morrisons‘ in-store food and drink sampling initiative is an exciting opportunity for brands to connect with consumers and showcase their products in a unique and engaging way. With the support of Morrisons Media Group and its innovative approach to retail media, brands can reach a wider audience and drive sales while enhancing the shopping experience for customers.

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