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Mrunal Thakur reveals her secret in Renee’s latest ad campaign, Marketing & Advertising News on ET BrandEquity

ReneeRenee Cosmetics, a new age beauty brand, has recently announced their first TVC featuring the talented actress Mrunal Thakur as the brand’s new face for their color cosmetics range. This collaboration marks a significant milestone for Renee as they showcase their popular product, the Renee Midnight Kohl Pencil, in a national TVC. The Midnight Kohl Pencil is designed to elevate everyday looks with just one stroke, promising to enhance the natural beauty of every woman who uses it.

Mrunal Thakur, known for her captivating performances in blockbuster films like Sita Ramam, was chosen as the face of Renee due to her perfect blend of natural beauty and versatile acting talents. In a press release, the company stated that Thakur’s growing fanbase and relatable charm align perfectly with the brand’s vision of empowering women through everyday makeup essentials. The commercial focuses on the transformative power of kajal, a staple in every Indian woman’s makeup kit. The smudge-proof formula and smooth application of the Midnight Kohl Pencil make it a must-have for creating a variety of looks, from subtle to dramatic.

Aashka Goradia Goble, co-founder of Renee, expressed her excitement about the new TVC, stating, “Kajal has been a timeless beauty essential in India, and Renee has reinvented the classic kajal with our eyeconic Midnight Kohl Pencil. This waterproof, smudge-proof, and long-lasting kajal is a game-changer. We are thrilled to have Mrunal Thakur as the face of our brand, as she embodies elegance and relatability, perfectly representing Renee’s values. Renee believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message.”

In response to the launch, Mrunal Thakur shared her excitement about joining Renee as the face of their cosmetics range. She expressed her admiration for the brand’s commitment to celebrating Indian beauty and innovation. Thakur emphasized the importance of kajal in her daily makeup routine and praised the Midnight Kohl Pencil for its quality and performance. She stated, “Renee’s dedication to creating products that honor Indian skin tones and their innovative spirit make me proud to be associated with the brand.”

In addition to Renee’s TVC featuring Mrunal Thakur, the Hygienic Research Institute Private Limited (HRIPL) has unveiled a new TVC for Super Vasmol Kesh Kala 33, an oil-based hair color under the brand Vasmol. The TVC addresses the needs of young women who are seeking safe coloring options with natural ingredients, catering to the growing demand for healthier beauty products.

Overall, the collaboration between Mrunal Thakur and ReneeRenee Cosmetics signifies a new era of beauty and empowerment for women. With the launch of the Midnight Kohl Pencil and the innovative approach to beauty products, Renee continues to make waves in the beauty industry, offering women high-quality and empowering makeup essentials.

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