NatWest Business has recently launched a new creative campaign in collaboration with VaynerMedia EMEA, titled “Challenge the Challenger.” This innovative campaign features entrepreneur and influencer Daniel Ashville as he interviews three former Team GB athletes about their business ventures while also taking on the sports they once excelled in. The partnership between NatWest Business and VaynerMedia EMEA has proven successful in the past, with previous collaborations on projects such as the NatWest Business Show hosted by Angellica Bell.
The “Challenge the Challenger” campaign draws inspiration from popular shows like Hot Ones and Taskmaster, delivering a content series that goes beyond the traditional interview format. By showcasing the parallels between business owners and athletes, the campaign aims to provide valuable insights into the challenges faced by new entrepreneurs. The unique and engaging format of the show is designed to highlight the experiences of individuals who have successfully transitioned between careers, offering real-life business tips from those who understand dedication, perseverance, and passion.
James Wallis, NatWest’s Head of Content Marketing & Distribution, expressed the company’s mission to redefine the way B2B messages are delivered through this new series. He emphasized the campaign’s focus on providing practical advice for entrepreneurs, delivered by individuals with firsthand experience in overcoming obstacles. The goal is to inspire and empower business owners to take the next step in their entrepreneurial journey.
Daisy Domenghini, Managing Director of VaynerMedia EMEA, highlighted the importance of storytelling and emotional connection in B2B advertising. She praised NatWest for their willingness to push boundaries and create engaging content that resonates with audiences on a human level. The partnership with Team GB athletes allowed the campaign to break away from traditional B2B advertising, providing entertainment while delivering valuable insights to viewers.
The “Challenge the Challenger” campaign is currently live on various social media platforms, including TikTok, Instagram, LinkedIn, Facebook, and YouTube. The featured athletes, swimmer Alice Dearing, gymnast Beth Tweddle, and cyclist Rob Hayles, share their experiences and expertise, offering a unique perspective on the intersection of sports and business. By showcasing the journeys of these former Team GB athletes, the campaign aims to inspire and motivate entrepreneurs to overcome challenges and achieve success in their own ventures.
Overall, the collaboration between NatWest Business and VaynerMedia EMEA on the “Challenge the Challenger” campaign demonstrates a commitment to innovative storytelling and engaging content that resonates with audiences. By highlighting the experiences of successful athletes turned entrepreneurs, the campaign provides valuable insights and inspiration for business owners looking to navigate the challenges of entrepreneurship.