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Navigating Public Skepticism and Science Misinformation: Building Trust

The Morgridge Institute recently hosted a hybrid webinar as part of their Fearless Science Speaker Series, bringing together experts to discuss the breakdown of trust in science and how to regain public confidence. The panel included Pilar Ossorio, Dietram Scheufele, and Brad Schwartz, all esteemed members of the scientific community. The discussion delved into various aspects of trust in science, misinformation, communication, and the impact of social media on public perception.

Brad Schwartz opened the discussion by highlighting the importance of trust in the social contract between science and society. He emphasized the need for explicit conversations about trust and the responsibilities scientists have to uphold that trust. Pilar Ossorio echoed this sentiment, emphasizing the importance of transparency, honesty, and accountability in scientific research. Dietram Scheufele added that a healthy level of skepticism is necessary for a balanced approach to trusting science.

The conversation then shifted to the role of scientists in countering misinformation. Ossorio stressed the importance of humility and collaboration in addressing misinformation, while Scheufele highlighted the need for clear communication and avoiding overconfidence in scientific claims. Schwartz added that scientists should refrain from delving into policy-making and focus on providing accurate information.

The panel also discussed the impact of the pandemic on trust in science. Scheufele acknowledged that while efforts were made in good faith, there were missteps that eroded trust, especially among those who disagreed with policy choices informed by science. Schwartz pointed out the interaction between a misunderstanding of the scientific method and human nature’s discomfort with uncertainty.

The conversation then turned to the importance of clear communication in science. Ossorio emphasized the need for scientists to communicate in accessible language and connect new information to the audience’s existing knowledge. Scheufele highlighted the role of social media in shaping public understanding of science and the need to break out of echo chambers to foster healthy discourse.

In conclusion, the panelists acknowledged the challenges in rebuilding trust in science, particularly in a polarized environment. Scheufele highlighted the risk of tying science to partisan politics and the need to address this vulnerability. Ossorio emphasized the importance of meeting people where they are and building trust through practical help and tangible benefits of scientific advancements. Schwartz underscored the need to remind people of the incredible achievements of science and the impact it has had on society.

Overall, the webinar provided valuable insights into the complexities of trust in science and the challenges faced in rebuilding public confidence. By addressing misinformation, improving communication, and fostering a nuanced understanding of science, the scientific community can work towards regaining trust and strengthening the social contract between science and society.

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