Canadian Pizza, a popular pizza brand, has recently introduced two new team members in a unique and engaging 3D out of home (3DOOH) ad in Singapore. Located at 111 Somerset, the ad features the brand’s slogan „2 for 1“ before revealing two beavers named Justin and Selena swimming in a pool. This creative approach aims to capture the attention of passersby and create a memorable experience for viewers.
In a TikTok post, Canadian Pizza expressed their excitement about welcoming Justin and Selena, stating that as the national animal of Canada, beavers hold a special place in their hearts. The beavers are currently residing at River Wonders and will be part of an animal presentation held daily at 11:30am and 4:30pm. This collaboration with the Mandai Wildlife Reserve adds a unique and endearing touch to the brand’s marketing strategy.
The use of 3DOOH ads is becoming increasingly popular in Singapore, with brands leveraging this technology to create immersive and captivating experiences for their audience. The Singapore Grand Prix’s latest 3DOOH ad at One Raffle Place is another example of this trend, bringing the excitement of the upcoming race to life through dynamic visuals and engaging storytelling.
Kenneth Soh, head of marketing at Shopee Malaysia, emphasizes the importance of hyper-localizing 3D billboard advertising to maximize its impact on the target audience. By delivering simple yet stunning visuals that convey a clear message, brands can effectively capture the attention of viewers and create a lasting impression.
To make the most of 3DOOH ads, brands should aim to create a sense of urgency and exclusivity to drive consumer engagement. By leveraging transformative trends and innovative technologies, marketers can empower their brands for sustainable growth and stay ahead of the competition.
In conclusion, the rise of 3D billboard advertising in Singapore and the region presents exciting opportunities for brands to connect with their audience in new and creative ways. By embracing this trend and leveraging the power of immersive storytelling, brands can make a lasting impact on consumers and drive business success.